NEW AMERICAN Trademark

Trademark Overview


On Tuesday, September 7, 1993, a trademark application was filed for NEW AMERICAN with the United States Patent and Trademark Office. The USPTO has given the NEW AMERICAN trademark a serial number of 74432558. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, July 12, 2025. This trademark is owned by PENGUIN BOOKS USA INC.. The NEW AMERICAN trademark is filed in the Paper & Printed Material Products category with the following description:

reference books and books of general circulation; namely, dictionaries, of various kinds, thesaurus, medical dictionary and health manual, desk encyclopedia, handbook of letter writing [ , and short story collection ]
new american

General Information


Serial Number74432558
Word MarkNEW AMERICAN
Filing DateTuesday, September 7, 1993
Status800 - REGISTERED AND RENEWED
Status DateSaturday, July 12, 2025
Registration Number1849890
Registration DateTuesday, August 16, 1994
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 24, 1994

Trademark Statements


Goods and Servicesreference books and books of general circulation; namely, dictionaries, of various kinds, thesaurus, medical dictionary and health manual, desk encyclopedia, handbook of letter writing [ , and short story collection ]

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes038
Class Status Code6 - Active
Class Status DateMonday, October 25, 1993
Primary Code016
First Use Anywhere DateWednesday, November 30, 1955
First Use In Commerce DateWednesday, November 30, 1955

Trademark Owner History


Party NamePENGUIN RANDOM HOUSE LLC
Party Type43 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10019

Party NamePENGUIN GROUP (USA) LLC
Party Type42 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10019

Party NamePENGUIN GROUP (USA) INC.
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10014

Party NamePENGUIN PUTNAM, INC
Party Type40 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10014

Party NamePENGUIN BOOKS USA INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 100143657

Party NamePENGUIN BOOKS USA INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 100143657

Party NamePENGUIN BOOKS USA INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 100143657

Trademark Events


Event DateEvent Description
Tuesday, August 16, 1994REGISTERED-PRINCIPAL REGISTER
Tuesday, February 10, 2004REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, January 21, 1994ASSIGNED TO EXAMINER
Tuesday, February 1, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 22, 1994NOTICE OF PUBLICATION
Tuesday, May 24, 1994PUBLISHED FOR OPPOSITION
Wednesday, February 23, 2000REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, May 18, 2000REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, December 2, 2003TEAS SECTION 8 & 9 RECEIVED
Tuesday, December 2, 2003REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Tuesday, February 10, 2004REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, August 15, 2014TEAS SECTION 8 & 9 RECEIVED
Tuesday, September 2, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 2, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, July 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, July 23, 2007CASE FILE IN TICRS
Wednesday, June 12, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, August 15, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 2, 2014REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, September 2, 2014REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, November 9, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, September 21, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, September 21, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, September 21, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 16, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, November 9, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 9, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 6, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, July 11, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, July 12, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, July 12, 2025REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Saturday, July 12, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED