| Serial Number | 87743139 |
| Word Mark | NEW ADVANTAGE |
| Filing Date | Thursday, January 4, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 10, 2025 |
| Registration Number | 5711010 |
| Registration Date | Tuesday, March 26, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 29, 2018 |
| Goods and Services | Automobile, all-terrain vehicle and truck parts, namely, power steering pumps, steering gears and clutch master cylinders, brake calipers, CV axles, windshield wipers, steering rack and pinions |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "NEW ADVANTAGE" in all capital letters that are shadow outlined and slightly tilted, with a shadowed bar appearing in the center of each letter. |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 012 |
| First Use Anywhere Date | Saturday, December 1, 2012 |
| First Use In Commerce Date | Saturday, December 1, 2012 |
| Party Name | BBB Industries, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Daphne, AL 36526 |
| Party Name | BBB Industries, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Daphne, AL 36526 |
| Party Name | BBB Industries, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Daphne, AL 36526 |
| Event Date | Event Description |
| Monday, January 8, 2018 | NEW APPLICATION ENTERED |
| Thursday, January 18, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 19, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, April 14, 2018 | ASSIGNED TO EXAMINER |
| Monday, April 23, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, April 24, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 9, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 29, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 29, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 24, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 23, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, February 14, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 23, 2019 | USE AMENDMENT FILED |
| Thursday, February 14, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, February 15, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, February 16, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 22, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 28, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, October 19, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, March 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 10, 2025 | CANCELLED SEC. 8 (6-YR) |