| Serial Number | 97724640 |
| Word Mark | NEVER TREND |
| Filing Date | Tuesday, December 20, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 6, 2024 |
| Registration Number | 7469665 |
| Registration Date | Tuesday, August 6, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 17, 2023 |
| Goods and Services | Beer |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 17, 2023 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, May 15, 2024 |
| First Use In Commerce Date | Wednesday, May 15, 2024 |
| Party Name | NEW BELGIUM BREWING COMPANY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | FORT COLLINS, CO 80524 |
| Party Name | NEW BELGIUM BREWING COMPANY, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | FORT COLLINS, CO 80524 |
| Party Name | Bell's Brewery, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Galesburg, MI 49053 |
| Party Name | Bell's Brewery, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Galesburg, MI 49053 |
| Event Date | Event Description |
| Wednesday, September 13, 2023 | ASSIGNED TO EXAMINER |
| Friday, December 23, 2022 | NEW APPLICATION ENTERED |
| Tuesday, January 17, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 13, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 27, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 17, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 17, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, October 18, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 12, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, May 15, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, May 15, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, May 15, 2024 | SOU EXTENSION 1 GRANTED |
| Wednesday, May 15, 2024 | USE AMENDMENT FILED |
| Wednesday, May 15, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, May 16, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Sunday, June 23, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, June 28, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, June 28, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 6, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 6, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Sunday, June 23, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |