NEVER STRAIGHT. ALWAYS FORWARD. Trademark

Trademark Overview


On Thursday, July 6, 2017, a trademark application was filed for NEVER STRAIGHT. ALWAYS FORWARD. with the United States Patent and Trademark Office. The USPTO has given the NEVER STRAIGHT. ALWAYS FORWARD. trademark a serial number of 87518243. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, September 20, 2023. This trademark is owned by EEL RIVER BREWING CO., INC.. The NEVER STRAIGHT. ALWAYS FORWARD. trademark is filed in the Restaurant & Hotel Services category with the following description:

restaurant, pub and beer garden services
never straight. always forward.

General Information


Serial Number87518243
Word MarkNEVER STRAIGHT. ALWAYS FORWARD.
Filing DateThursday, July 6, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, September 20, 2023
Registration Number5416271
Registration DateTuesday, March 6, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 19, 2017

Trademark Statements


Goods and Servicesrestaurant, pub and beer garden services

Classification Information


International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, July 13, 2017
Primary Code043
First Use Anywhere DateSunday, January 31, 2016
First Use In Commerce DateSunday, January 31, 2016

Trademark Owner History


Party NameEEL RIVER BREWING CO., INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressFortuna, CA 95540

Party NameEEL RIVER BREWING CO., INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressFortuna, CA 95540

Party NameEEL RIVER BREWING CO., INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressFortuna, CA 95540

Trademark Events


Event DateEvent Description
Wednesday, September 20, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, September 20, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 20, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, March 19, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, March 6, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 6, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, January 18, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 18, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 19, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 19, 2017PUBLISHED FOR OPPOSITION
Wednesday, November 29, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sunday, November 12, 2017ASSIGNED TO LIE
Wednesday, November 1, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 26, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 25, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 25, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 15, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 15, 2017NON-FINAL ACTION E-MAILED
Friday, September 15, 2017NON-FINAL ACTION WRITTEN
Friday, September 15, 2017ASSIGNED TO EXAMINER
Thursday, July 13, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, July 10, 2017NEW APPLICATION ENTERED