NATURE VALLEY Trademark

Trademark Overview


On Friday, September 25, 1981, a trademark application was filed for NATURE VALLEY with the United States Patent and Trademark Office. The USPTO has given the NATURE VALLEY trademark a serial number of 73329739. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, October 1, 2022. This trademark is owned by General Mills, Inc.. The NATURE VALLEY trademark is filed in the Staple Food Products category with the following description:

Breakfast Cereal and Cereal Derived Ready to Eat Snacks

General Information


Serial Number73329739
Word MarkNATURE VALLEY
Filing DateFriday, September 25, 1981
Status800 - REGISTERED AND RENEWED
Status DateSaturday, October 1, 2022
Registration Number1211778
Registration DateTuesday, October 5, 1982
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 13, 1982

Trademark Statements


Goods and ServicesBreakfast Cereal and Cereal Derived Ready to Eat Snacks
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH CUT
Description of MarkThe mark consists of the words "NATURE VALLEY" surrounded by a rectangular shape with a concave bottom line.
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH NEW CUT

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, October 5, 1982
Primary Code030
First Use Anywhere DateMonday, April 27, 1981
First Use In Commerce DateMonday, April 27, 1981

Trademark Owner History


Party NameGENERAL MILLS MARKETING, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGeneral Mills, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Trademark Events


Event DateEvent Description
Friday, October 14, 1988REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, July 13, 1982PUBLISHED FOR OPPOSITION
Tuesday, October 5, 1982REGISTERED-PRINCIPAL REGISTER
Monday, August 22, 1988REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, August 22, 2002PAPER RECEIVED
Thursday, August 22, 2002SEC 7 REQUEST FILED
Friday, September 27, 2002TEAS SECTION 8 & 9 RECEIVED
Friday, September 27, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, November 1, 2002AMENDMENT UNDER SECTION 7 - PROCESSED
Monday, December 30, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, December 30, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, April 2, 2008CASE FILE IN TICRS
Friday, August 1, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, June 7, 2012TEAS SECTION 8 & 9 RECEIVED
Thursday, June 21, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, June 21, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, June 21, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 7, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, January 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 5, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 30, 2022TEAS SECTION 8 & 9 RECEIVED
Friday, September 23, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, October 1, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, October 1, 2022REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Saturday, October 1, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, December 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, December 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, September 1, 2023TEAS SECTION 7 REQUEST RECEIVED
Tuesday, April 9, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 21, 2024NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Wednesday, April 17, 2024AMENDMENT UNDER SECTION 7 - PROCESSED