Trademark Overview
On Saturday, December 18, 1999, a trademark application was filed for MYPOINTSBANK with the United States Patent and Trademark Office. The USPTO has given the MYPOINTSBANK trademark a serial number of 75865332. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Thursday, November 29, 2001. This trademark is owned by First Security, Inc. The MYPOINTSBANK trademark is filed in the Advertising, Business and Retail Services category with the following description:
preparing and placing advertising for others; dissemination of advertising for others via an on-line communication network; administration of customer loyalty programs involving the offer of points redeemable for discounts or incentives for travel, entertainment, recreational facilities, dining and/or services and/or merchandise; business consultation in the field of customer loyalty incentives and reward programs; promoting the sale of the goods and services of others by offering reward points redeemable for purchases of and/or discounts on purchases of goods and/or services of others; developing promotional campaigns for businesses involving customer loyalty programs; promoting the goods and/or services of others through the distribution of membership/discount cards; memberships in discount programs and/or memberships in customer loyalty programs; sales volume tracking for others; and selling memberships in discount programs via an on-line computer network.