| Serial Number | 78085009 |
| Word Mark | MYPLEASURE |
| Filing Date | Friday, September 21, 2001 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 5, 2023 |
| Registration Number | 2639745 |
| Registration Date | Tuesday, October 22, 2002 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 30, 2002 |
| Pseudo Mark | MY PLEASURE |
| Goods and Services | Online retail store services in the fields of human sexuality and erotica, namely, sexual toys, sexual aids, sexual enhancement products, books and videos |
| Goods and Services | Online informational services in the fields of human sexuality, erotica [ and astrology ] |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 5, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 15, 2001 |
| First Use In Commerce Date | Tuesday, May 15, 2001 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 5, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, May 15, 2001 |
| First Use In Commerce Date | Tuesday, May 15, 2001 |
| Party Name | NEW CASTLE VENTURES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | AGOURA HILLS, CA 91301 |
| Party Name | Sawhorse Enterprises, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Sawhorse Enterprises, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Sawhorse Enterprises, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Event Date | Event Description |
| Friday, May 5, 2023 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Friday, October 22, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, September 30, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 16, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, November 16, 2012 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, November 16, 2012 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, November 16, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 7, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, October 22, 2012 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, August 29, 2008 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 29, 2008 | ASSIGNED TO PARALEGAL |
| Tuesday, August 5, 2008 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 3, 2007 | CASE FILE IN TICRS |
| Monday, May 9, 2005 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, May 9, 2005 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 22, 2002 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 30, 2002 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 10, 2002 | NOTICE OF PUBLICATION |
| Friday, April 19, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 6, 2002 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 17, 2001 | NON-FINAL ACTION MAILED |
| Friday, November 30, 2001 | ASSIGNED TO EXAMINER |