MYHABIT CHALLENGES Trademark
Trademark Overview
On Tuesday, June 30, 2026, a trademark application was filed for MYHABIT CHALLENGES with the United States Patent and Trademark Office. The USPTO has given the MYHABIT CHALLENGES trademark a serial number of 99914861. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 30, 2026. This trademark is owned by The Habit Restaurants, LLC. The MYHABIT CHALLENGES trademark is filed in the Advertising, Business and Retail Services and Restaurant & Hotel Services categories with the following description:
Administration of a customer loyalty program which provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services; Membership club services in the nature of providing discounts to members in the field of restaurant goods and services; Arranging and conducting incentive reward programs to promote the sale of restaurant services; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services
Restaurant services; Catering services; Providing of food and drink via a mobile truck
General Information
| Serial Number | 99914861 |
| Word Mark | MYHABIT CHALLENGES |
| Filing Date | Tuesday, June 30, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Administration of a customer loyalty program which provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services; Membership club services in the nature of providing discounts to members in the field of restaurant goods and services; Arranging and conducting incentive reward programs to promote the sale of restaurant services; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services |
| Pseudo Mark | MY HABIT CHALLENGES |
| Goods and Services | Restaurant services; Catering services; Providing of food and drink via a mobile truck |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 30, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 30, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | The Habit Restaurants, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 30, 2026 | NEW APPLICATION ENTERED |
| Tuesday, June 30, 2026 | APPLICATION FILING RECEIPT MAILED |
