| Serial Number | 99490597 |
| Word Mark | MYHABIT |
| Filing Date | Tuesday, November 11, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, February 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 10, 2026 |
| Goods and Services | Administration of a customer loyalty program which provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services; Membership club services in the nature of providing discounts to members in the field of restaurant goods and services; Arranging and conducting incentive reward programs to promote the sale of restaurant services; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services |
| Goods and Services | Restaurant services; Catering services; Providing of food and drink via a mobile truck |
| Pseudo Mark | MY HABIT |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 11, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | The Habit Restaurants, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618 US |
| Event Date | Event Description |
| Tuesday, November 11, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 7, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 7, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 7, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 14, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 17, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |