| Serial Number | 97261015 |
| Word Mark | MYCHOICE |
| Filing Date | Thursday, February 10, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 4, 2023 |
| Registration Number | 7016294 |
| Registration Date | Tuesday, April 4, 2023 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 17, 2023 |
| Goods and Services | Gaming services in the nature of casino gaming; casino and gaming services featuring a customer loyalty program and a frequent player incentive program |
| Description of Mark | The mark consists of the stylized wording "MYCHOICE" in lower case lettering. |
| Goods and Services | downloadable software in the nature of mobile applications used to earn, track, and redeem casino reward points and featuring news, information, and promotions in the field of gaming and gambling |
| Pseudo Mark | MY CHOICE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | Saturday, October 31, 2020 |
| First Use In Commerce Date | Saturday, October 31, 2020 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, April 30, 2011 |
| First Use In Commerce Date | Saturday, April 30, 2011 |
| Party Name | Pinnacle Entertainment, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Party Name | Pinnacle Entertainment, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Party Name | Pinnacle Entertainment, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Event Date | Event Description |
| Tuesday, April 4, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, April 4, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 17, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 17, 2023 | PUBLISHED FOR OPPOSITION |
| Friday, January 13, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, January 13, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 13, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 13, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 13, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 28, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 15, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 7, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 7, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 7, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 6, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 6, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 6, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, November 25, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, May 25, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 15, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 14, 2022 | NEW APPLICATION ENTERED |