| Serial Number | 99348286 |
| Word Mark | MYBEHAVIORALLY |
| Filing Date | Wednesday, August 20, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 3, 2026 |
| Description of Mark | The mark consists of the stylized wording "MYBEHAVIORALLY" with "MY" and the letter "O" in "BEHAVIORALLY" appearing in pink and the rest of the wording in black. |
| Indication of Colors claimed | The color(s) pink and black is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotion services; Advertising and marketing research services; Business data analyses; Advertising planning; Advertising consultation; Analysis of advertising response; Advertising and marketing consultancy; Modeling for advertising, marketing or sales promotion; Statistical evaluations of advertising and marketing data; Collection and analysis of market research and market data and statistics; Business data analysis, namely, data analytics and measurement services relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; Marketing and business consulting, namely, tracking, analyzing and predicting consumer behavior; Business consulting services, namely, providing strategies, insight, and guidance on marketing and consumer behavior; Business marketing consulting services, namely, providing shopping information based on research data and consumer behavior; Marketing research services, namely, providing sales research and analysis in connection with packaging designs |
| Goods and Services | Data analytics and measurement services, namely, providing online non-downloadable computer software for creating electronic reports, scorecards, and analysis relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; Providing an online non-downloadable software platform for conducting product and market surveys, and analyzing market research data and consumer response; Providing an online non-downloadable computer software platform using artificial intelligence used to provide insights to drive packaging performance and sales conversions, to test packaging designs and ideas, to analyze and predict sales of packaging variations, and to provide competitor benchmarking; New product design services, namely, providing data analytics and measurement services relating to and for use in product packaging design and optimization; Providing temporary use of on-line non-downloadable software for use in marketing and sales research and analyzing packaging designs; Advisory and consulting services relating to all of the foregoing |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 20, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 20, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Behaviorally, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Teaneck, NJ 07666 US |
| Party Name | Behaviorally, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Teaneck, NJ 07666 US |
| Event Date | Event Description |
| Wednesday, August 20, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 20, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, December 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 9, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 6, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, January 7, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 7, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 7, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 7, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 7, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 7, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 8, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 28, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 10, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 10, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, March 10, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |