| Serial Number | 78955490 |
| Word Mark | MYB MAXIMIZE YOUR BENEFIT |
| Filing Date | Friday, August 18, 2006 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 3, 2014 |
| Registration Number | 3390267 |
| Registration Date | Tuesday, February 26, 2008 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 3, 2007 |
| Indication of Colors claimed | The color(s) white, light green, blue and aqua is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "BENEFIT" |
| Description of Mark | The mark consists of the words "MAXIMIZE YOUR BENEFIT" in blue, the letters "M," "Y," and "B" in white, with a light green filled-in circle around the letter "M," a blue semi-transparent filled-in circle around the letter "Y," and an aqua filled-in circle around the letter "B". |
| Goods and Services | cost management for the health benefit plans of others; health care cost containment; supplying prescription drugs to health plan participants for the funding organization; prescription drug programs for drug providers, namely, providing mail order pharmacies; prescription drug programs for drug providers, namely, providing mail-order pharmacies; consultation regarding lower cost prescription alternatives, namely, mail order pharmacies |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 18, 2006 |
| First Use In Commerce Date | Monday, September 18, 2006 |
| Party Name | Humana Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40202 |
| Party Name | Humana Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40202 |
| Party Name | Humana Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40202 |
| Event Date | Event Description |
| Friday, October 3, 2014 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, February 26, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, January 24, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Monday, January 21, 2008 | ASSIGNED TO LIE |
| Thursday, January 10, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, November 30, 2007 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 12, 2007 | USE AMENDMENT FILED |
| Monday, November 12, 2007 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 26, 2007 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 3, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 14, 2007 | NOTICE OF PUBLICATION |
| Tuesday, February 20, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, February 20, 2007 | ASSIGNED TO LIE |
| Saturday, January 13, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 28, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 27, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 27, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 7, 2006 | NON-FINAL ACTION E-MAILED |
| Thursday, December 7, 2006 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 6, 2006 | ASSIGNED TO EXAMINER |
| Thursday, August 24, 2006 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, August 23, 2006 | NEW APPLICATION ENTERED IN TRAM |