MY WAY OR THE HIGHWAY Trademark
Trademark Overview
On Thursday, March 5, 2026, a trademark application was filed for MY WAY OR THE HIGHWAY with the United States Patent and Trademark Office. The USPTO has given the MY WAY OR THE HIGHWAY trademark a serial number of 99685757. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 21, 2026. This trademark is owned by MY WAY OR THE HIGHWAY LLC. The MY WAY OR THE HIGHWAY trademark is filed in the Toys & Sporting Goods Products category with the following description:
Board games
General Information
| Serial Number | 99685757 |
| Word Mark | MY WAY OR THE HIGHWAY |
| Filing Date | Thursday, March 5, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 21, 2026 |
Trademark Statements
| Goods and Services | Board games |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | MY WAY OR THE HIGHWAY LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tampa, FL 33625
US |
| Party Name | MY WAY OR THE HIGHWAY LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tampa, FL 33625
US |
Trademark Events
| Event Date | Event Description |
| Thursday, March 5, 2026 | NEW APPLICATION ENTERED |
| Thursday, March 5, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 5, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 16, 2026 | ASSIGNED TO EXAMINER |
| Thursday, June 18, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
