MY SHADE, MY STORY Trademark

Trademark Overview

On Tuesday, August 22, 2023, a trademark application was filed for MY SHADE, MY STORY with the United States Patent and Trademark Office. The USPTO has given the MY SHADE, MY STORY trademark a serial number of 98145167. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Wednesday, June 4, 2025. This trademark is owned by ESTEE LAUDER INC.. The MY SHADE, MY STORY trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Non-medicated skin care preparations
my shade, my story

General Information

Serial Number98145167
Word MarkMY SHADE, MY STORY
Filing DateTuesday, August 22, 2023
Status731 - SECOND EXTENSION - GRANTED
Status DateWednesday, June 4, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 9, 2024

Trademark Statements

Goods and ServicesCosmetics; Non-medicated skin care preparations

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, September 21, 2023
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameESTEE LAUDER INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10153
Party NameESTEE LAUDER INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Trademark Events

Event DateEvent Description
Friday, August 25, 2023NEW APPLICATION ENTERED
Tuesday, December 5, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 21, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 5, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 5, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 29, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 5, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 5, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, February 28, 2024ASSIGNED TO EXAMINER
Wednesday, March 20, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 9, 2024PUBLISHED FOR OPPOSITION
Tuesday, April 9, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 4, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 26, 2024SOU EXTENSION 1 FILED
Wednesday, June 4, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, June 4, 2025SOU EXTENSION 2 FILED
Wednesday, June 4, 2025SOU EXTENSION 2 GRANTED
Monday, September 15, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 26, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 26, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, November 26, 2024SOU EXTENSION 1 GRANTED

Related Keywords

story shade preparations care skin medicated cosmetics