MY SHADE Trademark

Trademark Overview


On Wednesday, February 27, 2013, a trademark application was filed for MY SHADE with the United States Patent and Trademark Office. The USPTO has given the MY SHADE trademark a serial number of 85861970. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 10, 2023. This trademark is owned by Astarté Cosmetics. The MY SHADE trademark is filed in the Education & Entertainment Services category with the following description:

Providing on-line newsletters in the field of cosmetic and beauty products featuring information about ethnic-specific cosmetic and beauty products via e-mail; entertainment services, namely, online journals in the nature of a blog featuring information about ethnic-specific cosmetic and beauty products
my shade

General Information


Serial Number85861970
Word MarkMY SHADE
Filing DateWednesday, February 27, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 10, 2023
Registration Number5191464
Registration DateTuesday, April 25, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 21, 2014

Trademark Statements


Goods and ServicesProviding on-line newsletters in the field of cosmetic and beauty products featuring information about ethnic-specific cosmetic and beauty products via e-mail; entertainment services, namely, online journals in the nature of a blog featuring information about ethnic-specific cosmetic and beauty products

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 10, 2023
Primary Code041
First Use Anywhere DateWednesday, March 15, 2017
First Use In Commerce DateWednesday, March 15, 2017

Trademark Owner History


Party NameAstarté Cosmetics
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameAstarté Cosmetics
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameAstarté Cosmetics
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Friday, November 10, 2023CANCELLED SEC. 8 (6-YR)
Monday, April 25, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 25, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, March 22, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 21, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, March 18, 2017STATEMENT OF USE PROCESSING COMPLETE
Friday, March 17, 2017USE AMENDMENT FILED
Friday, March 17, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, September 20, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 19, 2016SOU EXTENSION 5 GRANTED
Thursday, September 15, 2016SOU EXTENSION 5 FILED
Thursday, September 15, 2016SOU TEAS EXTENSION RECEIVED
Friday, April 8, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, April 7, 2016SOU EXTENSION 4 GRANTED
Tuesday, March 8, 2016SOU EXTENSION 4 FILED
Wednesday, April 6, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, March 8, 2016SOU TEAS EXTENSION RECEIVED
Saturday, September 26, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 25, 2015SOU EXTENSION 3 GRANTED
Wednesday, September 16, 2015SOU EXTENSION 3 FILED
Thursday, September 24, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 16, 2015SOU TEAS EXTENSION RECEIVED
Thursday, May 14, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 3, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, April 2, 2015SOU EXTENSION 2 GRANTED
Wednesday, March 18, 2015SOU EXTENSION 2 FILED
Wednesday, March 18, 2015SOU TEAS EXTENSION RECEIVED
Friday, October 3, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 2, 2014SOU EXTENSION 1 GRANTED
Thursday, September 18, 2014SOU EXTENSION 1 FILED
Wednesday, October 1, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 18, 2014SOU TEAS EXTENSION RECEIVED
Tuesday, March 18, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 21, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 21, 2014PUBLISHED FOR OPPOSITION
Wednesday, January 1, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, December 13, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, December 12, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 12, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 11, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 11, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 11, 2013ASSIGNED TO LIE
Wednesday, December 11, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 11, 2013REMOVED FROM TEAS PLUS
Tuesday, June 11, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 11, 2013NON-FINAL ACTION E-MAILED
Tuesday, June 11, 2013NON-FINAL ACTION WRITTEN
Tuesday, June 11, 2013ASSIGNED TO EXAMINER
Tuesday, March 5, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, March 2, 2013NEW APPLICATION ENTERED