MY SHADE Trademark

Trademark Overview


On Tuesday, November 22, 2005, a trademark application was filed for MY SHADE with the United States Patent and Trademark Office. The USPTO has given the MY SHADE trademark a serial number of 78759316. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, October 7, 2017. This trademark is owned by Astarté Cosmetics. The MY SHADE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetic products, namely, lipstick, lipgloss, lip liner pencil, [ nail polish, ] makeup, foundation, blush, face powder, eye shadow, eyeliner pencil, mascara, concealer; non-medicated skin care preparations, namely, skin serums, lotions for face and body, cosmetic creams for skin care, [ beauty gels, facial and body beauty masks and facial or body sprays; exfoliants, body and facial scrubs, chemical peels for the skin, ] toners, moisturizers and emollients all for topical application to the skin
my shade

General Information


Serial Number78759316
Word MarkMY SHADE
Filing DateTuesday, November 22, 2005
Status800 - REGISTERED AND RENEWED
Status DateSaturday, October 7, 2017
Registration Number3290469
Registration DateTuesday, September 11, 2007
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 26, 2007

Trademark Statements


Goods and ServicesCosmetic products, namely, lipstick, lipgloss, lip liner pencil, [ nail polish, ] makeup, foundation, blush, face powder, eye shadow, eyeliner pencil, mascara, concealer; non-medicated skin care preparations, namely, skin serums, lotions for face and body, cosmetic creams for skin care, [ beauty gels, facial and body beauty masks and facial or body sprays; exfoliants, body and facial scrubs, chemical peels for the skin, ] toners, moisturizers and emollients all for topical application to the skin

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 29, 2005
Primary Code003
First Use Anywhere DateWednesday, January 12, 2000
First Use In Commerce DateWednesday, January 12, 2000

Trademark Owner History


Party NameAstarté Cosmetics
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameAstarté Cosmetics
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameAstarté Cosmetics
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Saturday, October 7, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, October 7, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, October 7, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, October 7, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 6, 2017TEAS SECTION 8 & 9 RECEIVED
Sunday, September 11, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, May 14, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 17, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Thursday, May 16, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, May 16, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, February 22, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, May 13, 2013TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, February 28, 2013POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, February 28, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 22, 2013TEAS SECTION 8 & 15 RECEIVED
Friday, March 13, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 11, 2007REGISTERED-PRINCIPAL REGISTER
Tuesday, June 26, 2007PUBLISHED FOR OPPOSITION
Wednesday, June 6, 2007NOTICE OF PUBLICATION
Thursday, April 19, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, April 19, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 19, 2007LETTER OF SUSPENSION E-MAILED
Monday, March 19, 2007SUSPENSION LETTER WRITTEN
Monday, March 19, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 16, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 19, 2007ASSIGNED TO LIE
Friday, March 16, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 16, 2007PETITION TO REVIVE-GRANTED
Friday, March 16, 2007TEAS PETITION TO REVIVE RECEIVED
Thursday, January 18, 2007ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Thursday, January 18, 2007ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, May 25, 2006NON-FINAL ACTION E-MAILED
Thursday, May 25, 2006NON-FINAL ACTION WRITTEN
Wednesday, May 24, 2006ASSIGNED TO EXAMINER
Tuesday, November 29, 2005NEW APPLICATION ENTERED IN TRAM