MY PLEASURE Trademark

Trademark Overview


On Tuesday, March 26, 2002, a trademark application was filed for MY PLEASURE with the United States Patent and Trademark Office. The USPTO has given the MY PLEASURE trademark a serial number of 78117605. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 15, 2023. This trademark is owned by Sawhorse Enterprises, Inc.. The MY PLEASURE trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Online retail store services in the fields of human sexuality and erotica, namely, sexual toys, sexual aids, sexual enhancement products, books and videos

Online informational services in the fields of human sexuality and erotica
my pleasure

General Information


Serial Number78117605
Word MarkMY PLEASURE
Filing DateTuesday, March 26, 2002
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 15, 2023
Registration Number2721426
Registration DateTuesday, June 3, 2003
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 11, 2003

Trademark Statements


Goods and ServicesOnline retail store services in the fields of human sexuality and erotica, namely, sexual toys, sexual aids, sexual enhancement products, books and videos
Goods and ServicesOnline informational services in the fields of human sexuality and erotica

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 15, 2023
Primary Code035
First Use Anywhere DateTuesday, January 15, 2002
First Use In Commerce DateTuesday, January 15, 2002

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 15, 2023
Primary Code042
First Use Anywhere DateTuesday, January 15, 2002
First Use In Commerce DateTuesday, January 15, 2002

Trademark Owner History


Party NameSawhorse Enterprises, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94104

Party NameSawhorse Enterprises, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94104

Party NameSawhorse Enterprises, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94104

Trademark Events


Event DateEvent Description
Friday, December 15, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Friday, June 3, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, March 25, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, March 25, 2013REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, March 25, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, March 25, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 14, 2013TEAS SECTION 8 & 9 RECEIVED
Wednesday, November 7, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 20, 2009REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, March 9, 2009ASSIGNED TO PARALEGAL
Friday, March 6, 2009TEAS SECTION 8 & 15 RECEIVED
Thursday, April 17, 2008CASE FILE IN TICRS
Monday, May 9, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 9, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 3, 2003REGISTERED-PRINCIPAL REGISTER
Tuesday, March 11, 2003PUBLISHED FOR OPPOSITION
Wednesday, February 19, 2003NOTICE OF PUBLICATION
Tuesday, January 7, 2003PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, November 5, 2002APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 23, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 17, 2002NON-FINAL ACTION MAILED
Wednesday, July 10, 2002ASSIGNED TO EXAMINER