MY + PERKS + PLAY Trademark
Trademark Overview
On Wednesday, March 15, 2023, a trademark application was filed for MY + PERKS + PLAY with the United States Patent and Trademark Office. The USPTO has given the MY + PERKS + PLAY trademark a serial number of 97840400. The federal status of this trademark filing is REGISTERED as of Tuesday, May 14, 2024. This trademark is owned by Phoenix Intangibles Holding Company. The MY + PERKS + PLAY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising and Business and Retail Services categories with the following description:
Downloadable computer software for mobile phones and handheld computers, namely, downloadable software for playing games and earning points that can be redeemed for discounts on groceries and fuel
A discount program, a promotional program and an incentive awards program whereby points are earned by members while playing online games which can then be redeemed for discounts on fuel and groceries
General Information
| Serial Number | 97840400 |
| Word Mark | MY + PERKS + PLAY |
| Filing Date | Wednesday, March 15, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 14, 2024 |
| Registration Number | 7384853 |
| Registration Date | Tuesday, May 14, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 27, 2024 |
Trademark Statements
| Description of Mark | The mark consists of the words "MY" "PERKS" and "PLAY" in lower case lettering in a stacked format with a bubble that outlines a white "+" symbol positioned next to "MY" and a "+" symbol inside the letter "p" in "PLAY". |
| Goods and Services | Downloadable computer software for mobile phones and handheld computers, namely, downloadable software for playing games and earning points that can be redeemed for discounts on groceries and fuel |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | A discount program, a promotional program and an incentive awards program whereby points are earned by members while playing online games which can then be redeemed for discounts on fuel and groceries |
| NOT AVAILABLE | "PERKS PLAY" |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 5, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 5, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 15, 2022 |
| First Use In Commerce Date | Tuesday, November 15, 2022 |
Trademark Owner History
| Party Name | Phoenix Intangibles Holding Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Greenville, DE 19807 |
| Party Name | Phoenix Intangibles Holding Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Greenville, DE 19807 |
| Party Name | Phoenix Intangibles Holding Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Greenville, DE 19807 |
Trademark Events
| Event Date | Event Description |
| Saturday, March 18, 2023 | NEW APPLICATION ENTERED |
| Wednesday, April 5, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 6, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, November 30, 2023 | ASSIGNED TO EXAMINER |
| Friday, December 1, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, December 1, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, December 1, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 22, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 22, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Monday, January 22, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, January 22, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Monday, January 22, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 7, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, February 7, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 27, 2024 | PUBLISHED FOR OPPOSITION |
| Monday, March 4, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 14, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 14, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
