MY + PERKS PAY DIRECT Trademark

Trademark Overview


On Friday, November 10, 2023, a trademark application was filed for MY + PERKS PAY DIRECT with the United States Patent and Trademark Office. The USPTO has given the MY + PERKS PAY DIRECT trademark a serial number of 98265134. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Thursday, January 8, 2026. This trademark is owned by Phoenix Intangibles Holding Company. The MY + PERKS PAY DIRECT trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Furniture Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Issuance of debit cards through a licensee; Issuance of credit cards through a licensee

Magnetically encoded credit cards; Magnetically encoded debit cards; downloadable computer application software for mobile phones, namely, downloadable software used by grocery store and convenience store shoppers for making payments for groceries, gasoline, electric vehicle charging and convenience store items, redeeming electronic promotions, managing customer loyalty program accounts and benefits and earning perks

Administration of a customer loyalty program which provides a discount on purchases using particular payment methods, namely, administration of a discount program for enabling participants to obtain discounts on goods and services, redeem electronic promotions, manage customer loyalty program accounts and benefits and earn perks through use of the program's credit cards, debit cards or loyalty cards

Credit cards without magnetic coding; Debit cards without magnetic coding; Cards, namely, non-magnetically encoded plastic loyalty reward cards being plastic cards imprinted with numbers used to track use of the cards

Cards, namely, plastic loyalty reward cards being plastic card keys, not encoded and not magnetic; Cards, namely, plastic loyalty reward keytags
my + perks pay direct

General Information


Serial Number98265134
Word MarkMY + PERKS PAY DIRECT
Filing DateFriday, November 10, 2023
Status732 - THIRD EXTENSION - GRANTED
Status DateThursday, January 8, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 9, 2024

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesIssuance of debit cards through a licensee; Issuance of credit cards through a licensee
NOT AVAILABLE"PERKS", "PAY", and "DIRECT"
Goods and ServicesMagnetically encoded credit cards; Magnetically encoded debit cards; downloadable computer application software for mobile phones, namely, downloadable software used by grocery store and convenience store shoppers for making payments for groceries, gasoline, electric vehicle charging and convenience store items, redeeming electronic promotions, managing customer loyalty program accounts and benefits and earning perks
Description of MarkThe mark consists of the words "MY" and "PERKS" stacked vertically with a "+" symbol inside a speech bubble positioned to the right of "MY", and with the word "PAY" positioned to the right inside a rectangle with curved corners. Below the word "PERKS" is a series of dots creating a stylized arrow design pointing right to the word "DIRECT".
Goods and ServicesAdministration of a customer loyalty program which provides a discount on purchases using particular payment methods, namely, administration of a discount program for enabling participants to obtain discounts on goods and services, redeem electronic promotions, manage customer loyalty program accounts and benefits and earn perks through use of the program's credit cards, debit cards or loyalty cards
Goods and ServicesCredit cards without magnetic coding; Debit cards without magnetic coding; Cards, namely, non-magnetically encoded plastic loyalty reward cards being plastic cards imprinted with numbers used to track use of the cards
Goods and ServicesCards, namely, plastic loyalty reward cards being plastic card keys, not encoded and not magnetic; Cards, namely, plastic loyalty reward keytags

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, December 13, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, December 13, 2023
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateWednesday, December 13, 2023
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, December 13, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, December 13, 2023
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePhoenix Intangibles Holding Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressGreenville, PA 19807

Party NamePhoenix Intangibles Holding Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGreenville, PA 19807

Trademark Events


Event DateEvent Description
Tuesday, November 14, 2023NEW APPLICATION ENTERED
Wednesday, December 13, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 14, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, February 18, 2024ASSIGNED TO EXAMINER
Thursday, February 29, 2024EXAMINERS AMENDMENT -WRITTEN
Thursday, February 29, 2024EXAMINERS AMENDMENT E-MAILED
Thursday, February 29, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 29, 2024EXAMINER'S AMENDMENT ENTERED
Tuesday, March 5, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 20, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 9, 2024PUBLISHED FOR OPPOSITION
Tuesday, April 9, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 4, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, November 25, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, March 25, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, November 25, 2024SOU EXTENSION 1 FILED
Tuesday, March 25, 2025SOU EXTENSION 1 GRANTED
Wednesday, March 26, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 4, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, June 4, 2025SOU EXTENSION 2 FILED
Wednesday, June 4, 2025SOU EXTENSION 2 GRANTED
Monday, September 15, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 6, 2025TEAS REQUEST TO DIVIDE RECEIVED
Monday, December 1, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, December 10, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 10, 2025ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Thursday, December 18, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 1, 2025SOU EXTENSION 3 FILED
Thursday, January 8, 2026SOU EXTENSION 3 GRANTED
Thursday, November 6, 2025DIVISIONAL REQUEST RECEIVED
Thursday, January 8, 2026DIVISIONAL PROCESSING COMPLETE
Thursday, January 8, 2026CORRECTED NOA E-MAILED
Thursday, January 8, 2026NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED