MY HERO Trademark

Trademark Overview


On Tuesday, April 30, 2024, a trademark application was filed for MY HERO with the United States Patent and Trademark Office. The USPTO has given the MY HERO trademark a serial number of 98527498. The federal status of this trademark filing is REGISTERED as of Tuesday, June 10, 2025. This trademark is owned by Umbo Innovations, LLC. The MY HERO trademark is filed in the Toys & Sporting Goods Products category with the following description:

plush dolls; plush toys; plush toys with attached voice recorder; gift baskets containing plush toys; custom designed plush toys
my hero

General Information


Serial Number98527498
Word MarkMY HERO
Filing DateTuesday, April 30, 2024
Status700 - REGISTERED
Status DateTuesday, June 10, 2025
Registration Number7822210
Registration DateTuesday, June 10, 2025
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 22, 2025

Trademark Statements


Description of MarkThe mark consists of a silhouette image of a military man with a young boy in his arms and a flag. The words MY HERO are below the image with stars on either side of the words.
Goods and Servicesplush dolls; plush toys; plush toys with attached voice recorder; gift baskets containing plush toys; custom designed plush toys
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, April 30, 2024
Primary Code028
First Use Anywhere DateSunday, March 24, 2024
First Use In Commerce DateSunday, March 24, 2024

Trademark Owner History


Party NameUmbo Innovations, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Diego, CA 92127

Party NameUmbo Innovations, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Diego, CA 92127

Party NameUmbo Innovations, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Diego, CA 92127

Trademark Events


Event DateEvent Description
Tuesday, April 30, 2024NEW APPLICATION ENTERED
Tuesday, May 14, 2024TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, May 14, 2024TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Friday, June 7, 2024TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, October 1, 2024PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, October 1, 2024ASSIGNED TO LIE
Thursday, October 24, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, October 24, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 14, 2024ASSIGNED TO EXAMINER
Friday, November 22, 2024NON-FINAL ACTION E-MAILED
Friday, November 22, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 14, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 22, 2024NON-FINAL ACTION WRITTEN
Tuesday, January 14, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 14, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 12, 2025FINAL REFUSAL E-MAILED
Wednesday, February 12, 2025FINAL REFUSAL WRITTEN
Wednesday, February 12, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, March 4, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 4, 2025TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, March 4, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 7, 2025NON-FINAL ACTION WRITTEN
Friday, March 7, 2025NON-FINAL ACTION E-MAILED
Friday, March 7, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 25, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 25, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 25, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 26, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 22, 2025PUBLISHED FOR OPPOSITION
Wednesday, April 16, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 22, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 10, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, June 10, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Thursday, September 25, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 25, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 25, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED