| Serial Number | 87477400 |
| Word Mark | MY HANNAFORD REWARDS |
| Filing Date | Tuesday, June 6, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 12, 2019 |
| Registration Number | 5675996 |
| Registration Date | Tuesday, February 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 17, 2018 |
| Description of Mark | The mark consists of a rectangular red grocery bag containing images of green produce, purple grapes, a red apple, and a yellow loaf of bread, all with black outline. In the middle of the bag is a red, white and yellow triangular design with white outline. Below the image are the words "MY" in red stylized font and "HANNAFORD" in black stylized font. The word "REWARDS" appears in black stylized font below the letters "AFORD" in "HANNAFORD". |
| Indication of Colors claimed | The color(s) red, black, green, purple, white, and yellow is/are claimed as a feature of the mark. |
| Goods and Services | Retail grocery store services in the nature of an incentive bonus program for frequent customers |
| NOT AVAILABLE | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 13, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, October 1, 2017 |
| First Use In Commerce Date | Sunday, October 1, 2017 |
| Party Name | GUIDING STARS LICENSING COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SCARBOROUGH, ME 04074 |
| Party Name | DZA Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Event Date | Event Description |
| Friday, June 9, 2017 | NEW APPLICATION ENTERED |
| Tuesday, June 13, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 14, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 5, 2017 | ASSIGNED TO EXAMINER |
| Saturday, September 9, 2017 | PRIORITY ACTION E-MAILED |
| Saturday, September 9, 2017 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Saturday, September 9, 2017 | PRIORITY ACTION WRITTEN |
| Thursday, March 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, March 11, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 17, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 17, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 12, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, November 12, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Monday, November 12, 2018 | USE AMENDMENT FILED |
| Friday, November 30, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, November 30, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, January 10, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, January 11, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 3, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 14, 2024 | TEAS SECTION 8 & 15 RECEIVED |