MY COOLER Trademark

Trademark Overview


On Monday, August 19, 2019, a trademark application was filed for MY COOLER with the United States Patent and Trademark Office. The USPTO has given the MY COOLER trademark a serial number of 88979533. The federal status of this trademark filing is REGISTERED as of Tuesday, December 22, 2020. This trademark is owned by ANHEUSER-BUSCH, LLC. The MY COOLER trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising and Business and Retail Services categories with the following description:

Downloadable computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, purchase products, pay for purchases via mobile pay functionality, access store and restaurant locations and information, communicate with one another or third parties, compete in challenges and earn points

Administration of a customer loyalty program which provides registered customers with free and discounted merchandise, apparel items; e-commerce, namely, online retail store services featuring apparel, merchandise, food and beverages; providing consumer product information related to food and beverages; providing consumer product information about food and beverages via telecommunications networks for advertising and sales purposes
my cooler

General Information


Serial Number88979533
Word MarkMY COOLER
Filing DateMonday, August 19, 2019
Status700 - REGISTERED
Status DateTuesday, December 22, 2020
Registration Number6230249
Registration DateTuesday, December 22, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 7, 2020

Trademark Statements


Goods and ServicesDownloadable computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, purchase products, pay for purchases via mobile pay functionality, access store and restaurant locations and information, communicate with one another or third parties, compete in challenges and earn points
Goods and ServicesAdministration of a customer loyalty program which provides registered customers with free and discounted merchandise, apparel items; e-commerce, namely, online retail store services featuring apparel, merchandise, food and beverages; providing consumer product information related to food and beverages; providing consumer product information about food and beverages via telecommunications networks for advertising and sales purposes

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, September 4, 2019
Primary Code009
First Use Anywhere DateThursday, January 16, 2020
First Use In Commerce DateThursday, January 16, 2020

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, September 4, 2019
Primary Code035
First Use Anywhere DateThursday, January 16, 2020
First Use In Commerce DateThursday, January 16, 2020

Trademark Owner History


Party NameANHEUSER-BUSCH, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63118

Party NameANHEUSER-BUSCH, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63118

Party NameANHEUSER-BUSCH, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63118

Trademark Events


Event DateEvent Description
Thursday, August 22, 2019NEW APPLICATION ENTERED
Wednesday, September 4, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, October 19, 2019ASSIGNED TO EXAMINER
Thursday, October 31, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, October 31, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, October 31, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, October 31, 2019ASSIGNED TO LIE
Thursday, October 31, 2019EXAMINER'S AMENDMENT ENTERED
Tuesday, November 5, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 19, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, December 18, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 7, 2020PUBLISHED FOR OPPOSITION
Tuesday, January 7, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 21, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 21, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 3, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 3, 2020TEAS STATEMENT OF USE RECEIVED
Thursday, September 3, 2020TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, September 15, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 28, 2020ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Tuesday, October 27, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 3, 2020DIVISIONAL REQUEST RECEIVED
Wednesday, November 4, 2020DIVISIONAL PROCESSING COMPLETE
Thursday, September 3, 2020USE AMENDMENT FILED
Wednesday, November 4, 2020STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 19, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, November 20, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 22, 2020REGISTERED-PRINCIPAL REGISTER
Monday, December 22, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED