| Serial Number | 87159415 |
| Word Mark | MY BRAND FOR LIFE |
| Filing Date | Friday, September 2, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 1, 2023 |
| Registration Number | 5206480 |
| Registration Date | Tuesday, May 16, 2017 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 6, 2016 |
| Goods and Services | Retail grocery stores |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 1, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, January 31, 2017 |
| First Use In Commerce Date | Tuesday, January 31, 2017 |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | AHOLD DELHAIZE LICENSING SARL |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GENEVA 1204 CH |
| Party Name | Ahold Licensing Sarl |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Geneva 1204 CH |
| Party Name | Ahold Licensing Sarl |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Geneva 1204 CH |
| Party Name | Ahold Licensing Sarl |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Geneva 1204 CH |
| Event Date | Event Description |
| Friday, December 1, 2023 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 18, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 18, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 18, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, October 18, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 18, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 18, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, May 16, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 18, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, April 11, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 7, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 17, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 16, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 11, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, April 10, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, March 26, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, March 14, 2017 | USE AMENDMENT FILED |
| Friday, March 24, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, March 14, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, January 31, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 6, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 6, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 16, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, October 24, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 17, 2016 | ASSIGNED TO EXAMINER |
| Thursday, September 8, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 6, 2016 | NEW APPLICATION ENTERED |