| Serial Number | 99316761 |
| Word Mark | MY BABY WOW |
| Filing Date | Saturday, August 2, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 13, 2026 |
| Indication of Colors claimed | The color(s) light blue, pink and dark blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the face of a stylized teddy bear in light blue with pink cheeks and a dark blue outline, positioned above the words “MY BABY WOW.” The words “MY BABY” appear in uppercase letters in dark blue. The word “WOW” is written in a rounded font, where the outer letters “W” are pink with a dark blue outline, and the center letter “O” is a light blue circle with a dark blue outline containing a small pink heart in the center. Below the word “WOW” is a curved line in light blue forming a smile. The entire design is outlined in dark blue. |
| NOT AVAILABLE | BABY |
| Goods and Services | Baby bodysuits |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, August 2, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Backbeat Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Petersburg, FL 33702 |
| Event Date | Event Description |
| Saturday, August 2, 2025 | NEW APPLICATION ENTERED |
| Saturday, August 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, December 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 11, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 11, 2025 | ASSIGNED TO EXAMINER |
| Friday, December 12, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, December 12, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, December 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 12, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 12, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 12, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 12, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |