| Serial Number | 76526574 |
| Word Mark | M.V.P. |
| Filing Date | Tuesday, July 1, 2003 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, April 12, 2014 |
| Registration Number | 2873828 |
| Registration Date | Tuesday, August 17, 2004 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 25, 2004 |
| Description of Mark | The mark consists of a horizontally shaped oval with a black edge and blue interior, the upper half of the oval being a lighter blue than the lower half, and containing the three lower case letters "m.v.p." each followed by a period, and with a simulated white twinkle on top of the second hump of the letter "m". |
| Goods and Services | circulars containing the printed advertisements of others' products and services bundled together for common distribution |
| Pseudo Mark | MVP |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 14, 2003 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, October 20, 1999 |
| First Use In Commerce Date | Wednesday, October 20, 1999 |
| Party Name | SIJ, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SACRAMENTO, CA 95816 |
| Party Name | McClatchy Management Services, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Sacramento, CA 95816 |
| Party Name | McClatchy Management Services, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sacramento, CA 95816 |
| Party Name | McClatchy Management Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Sacramento, CA 95816 |
| Event Date | Event Description |
| Thursday, August 17, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, October 21, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 30, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, August 1, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 25, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Sunday, April 13, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, April 12, 2014 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, April 12, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, March 28, 2014 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Saturday, April 12, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, March 28, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, January 2, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 10, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, March 4, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, March 4, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 18, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, November 21, 2005 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 21, 2005 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 17, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 25, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 5, 2004 | NOTICE OF PUBLICATION |
| Saturday, March 6, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 2, 2004 | ASSIGNED TO EXAMINER |
| Tuesday, February 3, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 3, 2004 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 5, 2003 | NON-FINAL ACTION E-MAILED |
| Sunday, November 16, 2003 | ASSIGNED TO EXAMINER |