| Serial Number | 78785425 |
| Word Mark | MUG ROOT BEER |
| Filing Date | Thursday, January 5, 2006 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, April 14, 2016 |
| Registration Number | 3168671 |
| Registration Date | Tuesday, November 7, 2006 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 22, 2006 |
| Description of Mark | The mark consists of THE COLOR RED APPEARS IN THE BACKGROUND BEHIND THE DOG, THE COLORS WHITE, TAN, BROWN, AND BLUE APPEAR IN THE DOG AND MUG DESIGN, THE COLORS TAN AND BROWN APPEAR IN THE WORD MUG AND THE BANNER, AND THE COLOR WHITE APPEARS IN THE WORDING ROOT BEER. |
| Goods and Services | Lip balm; Lip gloss |
| Indication of Colors claimed | The color(s) RED, TAN, BROWN, BLUE AND WHITE is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "ROOT BEER" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 10, 2006 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, February 28, 2006 |
| First Use In Commerce Date | Tuesday, February 28, 2006 |
| Party Name | NEW CENTURY BEVERAGE COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PURCHASE, NY 10577 |
| Party Name | NEW CENTURY BEVERAGE COMPANY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Party Name | NEW CENTURY BEVERAGE COMPANY |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Party Name | NEW CENTURY BEVERAGE COMPANY |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Event Date | Event Description |
| Tuesday, January 10, 2006 | NEW APPLICATION ENTERED |
| Wednesday, January 11, 2006 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Sunday, May 7, 2006 | ASSIGNED TO EXAMINER |
| Monday, May 8, 2006 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 9, 2006 | NON-FINAL ACTION MAILED |
| Wednesday, May 31, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 31, 2006 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, May 31, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 9, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 31, 2006 | USE AMENDMENT FILED |
| Friday, June 9, 2006 | AMENDMENT TO USE PROCESSING COMPLETE |
| Friday, June 9, 2006 | USE AMENDMENT ACCEPTED |
| Friday, June 9, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 30, 2006 | ASSIGNED TO LIE |
| Saturday, July 1, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 2, 2006 | NOTICE OF PUBLICATION |
| Tuesday, August 22, 2006 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 7, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 2, 2008 | NOTICE OF SUIT |
| Friday, September 7, 2012 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, September 25, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 25, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 25, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, November 7, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, February 4, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, April 12, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 14, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, April 14, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, April 14, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, January 9, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 27, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, November 7, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Sunday, November 16, 2025 | TEAS SECTION 8 & 9 RECEIVED |