| Serial Number | 78745635 |
| Word Mark | MUG ROOT BEER |
| Filing Date | Wednesday, November 2, 2005 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, February 6, 2016 |
| Registration Number | 3168077 |
| Registration Date | Tuesday, November 7, 2006 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 22, 2006 |
| Indication of Colors claimed | THE COLOR RED, TAN, BROWN, BLUE AND WHITE ARE CLAIMED AS A FEATURE OF THE MARK. |
| Description of the Colors Claimed | THE COLOR RED APPEARS IN THE BACKGROUND BEHIND THE DOG, THE COLORS WHITE, TAN, BROWN, AND BLUE APPEAR IN THE DOG AND MUG DESIGN, THE COLORS TAN AND BROWN APPEAR IN THE WORD MUG AND THE BANNER, AND THE COLOR WHITE APPEARS IN THE WORDING ROOT BEER |
| Goods and Services | SOFT DRINKS, AND SYRUPS AND CONCENTRATES FOR MAKING THE SAME |
| NOT AVAILABLE | "ROOT BEER" |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 8, 2005 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, September 30, 2002 |
| First Use In Commerce Date | Monday, September 30, 2002 |
| Party Name | NEW CENTURY BEVERAGE COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PURCHASE, NY 10577 |
| Party Name | NEW CENTURY BEVERAGE COMPANY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Party Name | NEW CENTURY BEVERAGE COMPANY |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Party Name | NEW CENTURY BEVERAGE COMPANY |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Event Date | Event Description |
| Tuesday, November 8, 2005 | NEW APPLICATION ENTERED |
| Wednesday, November 9, 2005 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Sunday, May 7, 2006 | ASSIGNED TO EXAMINER |
| Monday, May 8, 2006 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 9, 2006 | NON-FINAL ACTION MAILED |
| Wednesday, May 31, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 31, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 7, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 7, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 23, 2006 | ASSIGNED TO LIE |
| Friday, June 30, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 2, 2006 | NOTICE OF PUBLICATION |
| Tuesday, August 22, 2006 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 7, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 2, 2008 | NOTICE OF SUIT |
| Wednesday, December 28, 2011 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, February 11, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, February 11, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, February 11, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, November 7, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, November 19, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, February 6, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, February 6, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, February 6, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, February 6, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, January 9, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 27, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, November 7, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, November 13, 2025 | TEAS SECTION 8 & 9 RECEIVED |