MTV DIRECT EFFECT Trademark
        
        
          
Trademark Overview
          
          On Tuesday, May 28, 2002, a trademark application was filed for MTV DIRECT EFFECT with the United States Patent and Trademark Office. The USPTO has given the MTV DIRECT EFFECT trademark a serial number of 78131463. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, October 17, 2009. This trademark is owned by VIACOM INTERNATIONAL INC.. The MTV DIRECT EFFECT trademark is filed in the Education & Entertainment Services category with the following description:
ENTERTAINMENT SERVICES IN THE NATURE OF TELEVISION PROGRAMS FEATURING LIVE ACTION; PROVIDING INFORMATION IN THE FIELD OF ENTERTAINMENT AND MUSIC BY MEANS OF A GLOBAL COMPUTER NETWORK
        
        
          General Information
          
          
          	| Serial Number | 78131463 | 
			| Word Mark | MTV DIRECT EFFECT | 
            | Filing Date | Tuesday, May 28, 2002 | 
			| Status | 710 - CANCELLED - SECTION 8 | 
			| Status Date | Saturday, October 17, 2009 | 
            | Registration Number | 2695910 | 
            | Registration Date | Tuesday, March 11, 2003 | 
            | Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) | 
            | Published for Opposition Date | Tuesday, December 17, 2002 | 
          
         
        
          Trademark Statements
          
		  
            | Goods and Services | ENTERTAINMENT SERVICES IN THE NATURE OF TELEVISION PROGRAMS FEATURING LIVE ACTION; PROVIDING INFORMATION IN THE FIELD OF ENTERTAINMENT AND MUSIC BY MEANS OF A GLOBAL COMPUTER NETWORK | 
          
         
        
          Classification Information
          
		  | International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. | 
| US Class Codes | 100, 101, 107 | 
| Class Status Code | 2 - Sec. 8 - Entire Registration | 
| Class Status Date | Saturday, October 17, 2009 | 
| Primary Code | 041 | 
| First Use Anywhere Date | Monday, September 10, 2001 | 
| First Use In Commerce Date | Monday, September 10, 2001 | 
         
        
          Trademark Owner History
          
		  | Party Name | VIACOM INTERNATIONAL INC. | 
| Party Type | 33 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | NEW YORK, NY 10036 | 
| Party Name | VIACOM INTERNATIONAL INC. | 
| Party Type | 32 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | NEW YORK, NY 10036 | 
| Party Name | VIACOM INTERNATIONAL INC. | 
| Party Type | 31 - New Owner After Registration | 
| Legal Entity Type | 03 - Corporation | 
| Address | NEW YORK, NY 10036 | 
| Party Name | VIACOM INTERNATIONAL INC. | 
| Party Type | 30 - Original Registrant | 
| Legal Entity Type | 03 - Corporation | 
| Address | NEW YORK, NY 10036 | 
| Party Name | VIACOM INTERNATIONAL INC. | 
| Party Type | 20 - Owner at Publication | 
| Legal Entity Type | 03 - Corporation | 
| Address | NEW YORK, NY 10036 | 
| Party Name | VIACOM INTERNATIONAL INC. | 
| Party Type | 10 - Original Applicant | 
| Legal Entity Type | 03 - Corporation | 
| Address | NEW YORK, NY 10036 | 
         
        
          Trademark Events
          
		  
          	| Event Date | Event Description | 
            | Saturday, October 17, 2009 | CANCELLED SEC. 8 (6-YR) | 
| Tuesday, March 3, 2009 | CASE FILE IN TICRS | 
| Wednesday, October 17, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | 
| Wednesday, February 14, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Wednesday, January 17, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | 
| Wednesday, January 10, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 
| Tuesday, March 11, 2003 | REGISTERED-PRINCIPAL REGISTER | 
| Tuesday, December 17, 2002 | PUBLISHED FOR OPPOSITION | 
| Wednesday, November 27, 2002 | NOTICE OF PUBLICATION | 
| Tuesday, October 8, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER | 
| Tuesday, September 24, 2002 | ASSIGNED TO EXAMINER |