MPERFORMANCE Trademark
Trademark Overview
On Saturday, March 24, 2018, a trademark application was filed for MPERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the MPERFORMANCE trademark a serial number of 79238222. The federal status of this trademark filing is PARTIAL SECTION 71 ACCEPTED as of Sunday, March 29, 2026. This trademark is owned by Bayerische Motoren Werke Aktiengesellscaft. The MPERFORMANCE trademark is filed in the Machinery Products, Environmental Control Instrument Products, Vehicles & Locomotive Products, Paper & Printed Material Products, Floor Covering Products, Construction & Repair Services, and Treatment & Processing of Materials Services categories with the following description:
[Customized manufacturing services, namely, acrylic coating of vehicles, 3D reproduction services, etching of metal and glass, custom assembling of automobile bodies and chassis for others, metal fabrication and finishing services for others, engraving of dies, custom manufacture of metal hardware, custom manufacture of molds for use in industry, customization of vehicles, custom manufacture of semiconductor components, devices and circuits and elastomeric and thermoplastic components, custom construction of machines, laser engraving, metal stamping, paint mixing services, blacksmithing, custom manufacture of molded components, custom manufacture of tools for others, assembly of products for others]
Vehicle floor mats and carpets; [door mats; ] carpets for automobiles
[Maintenance, tuning and repair of engines and vehicles; installation, cleaning, repair and maintenance services in relation to vehicles, parts and accessories for vehicles, wheels, engines, filters for engines and machines, air filter, oil filter, exhaust systems, exhaust silencers, catalysts, starters, turbochargers, radiators for motors and engines, system control instruments, pumps, compressors and fans]
Stickers, namely, adhesive labels, adhesive stickers and decals; decorative strips, namely, self-adhesive plastic foils [; stationery, namely, pens, pencils, notepads, notebooks; printed matter, namely, books in the field of automobiles, manuals, brochures, and catalogs pertaining to the features and controls, operation, maintenance, service and repair, and technical facts and specifications of motor vehicle]
Land vehicles and structural parts thereof; engines; [bumpers; couplings for vehicles;] spoilers; [front splitters; ] diffusers; [mirrors for vehicles and parts thereof; rims; wheels; brakes; brake pads; braking systems; brake discs; sway bars; shock absorbers; shock absorbing springs; shock absorbing stabilisers; chassis for vehicles;] car seats; [head rests;] steering wheels; [gear shifts; handbrake knobs; selector lever grip; interior trims; pedal covers;] door sill strips [; footrests; badges]
Lights for vehicles; lighting [and lighting reflectors, namely, automotive lighting headlights for vehicles,] lighting apparatus for vehicles, lighting installations for vehicles [, backup lights for vehicles, tail lights for vehicles, vehicle turn-signal light bulbs, light panels for land vehicles, spot lights for use in vehicles, vehicle brake lights, and rear lights for vehicles]
Engine exhaust systems and parts thereof, namely, pipes, collectors, and mufflers; exhaust silencers; exhaust silencers for engines
General Information
| Serial Number | 79238222 |
| Word Mark | MPERFORMANCE |
| Filing Date | Saturday, March 24, 2018 |
| Status | 707 - PARTIAL SECTION 71 ACCEPTED |
| Status Date | Sunday, March 29, 2026 |
| Registration Number | 5934546 |
| Registration Date | Tuesday, December 17, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 1, 2019 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | [Customized manufacturing services, namely, acrylic coating of vehicles, 3D reproduction services, etching of metal and glass, custom assembling of automobile bodies and chassis for others, metal fabrication and finishing services for others, engraving of dies, custom manufacture of metal hardware, custom manufacture of molds for use in industry, customization of vehicles, custom manufacture of semiconductor components, devices and circuits and elastomeric and thermoplastic components, custom construction of machines, laser engraving, metal stamping, paint mixing services, blacksmithing, custom manufacture of molded components, custom manufacture of tools for others, assembly of products for others] |
| Goods and Services | Vehicle floor mats and carpets; [door mats; ] carpets for automobiles |
| Pseudo Mark | M PERFORMANCE |
| Goods and Services | [Maintenance, tuning and repair of engines and vehicles; installation, cleaning, repair and maintenance services in relation to vehicles, parts and accessories for vehicles, wheels, engines, filters for engines and machines, air filter, oil filter, exhaust systems, exhaust silencers, catalysts, starters, turbochargers, radiators for motors and engines, system control instruments, pumps, compressors and fans] |
| Goods and Services | Stickers, namely, adhesive labels, adhesive stickers and decals; decorative strips, namely, self-adhesive plastic foils [; stationery, namely, pens, pencils, notepads, notebooks; printed matter, namely, books in the field of automobiles, manuals, brochures, and catalogs pertaining to the features and controls, operation, maintenance, service and repair, and technical facts and specifications of motor vehicle] |
| Goods and Services | Land vehicles and structural parts thereof; engines; [bumpers; couplings for vehicles;] spoilers; [front splitters; ] diffusers; [mirrors for vehicles and parts thereof; rims; wheels; brakes; brake pads; braking systems; brake discs; sway bars; shock absorbers; shock absorbing springs; shock absorbing stabilisers; chassis for vehicles;] car seats; [head rests;] steering wheels; [gear shifts; handbrake knobs; selector lever grip; interior trims; pedal covers;] door sill strips [; footrests; badges] |
| Description of Mark | The mark consists of the wording "MPERFORMANCE" in stylized font with a series of three shaded diagonal vertical bars appear to the left of the letter "M". |
| Goods and Services | Lights for vehicles; lighting [and lighting reflectors, namely, automotive lighting headlights for vehicles,] lighting apparatus for vehicles, lighting installations for vehicles [, backup lights for vehicles, tail lights for vehicles, vehicle turn-signal light bulbs, light panels for land vehicles, spot lights for use in vehicles, vehicle brake lights, and rear lights for vehicles] |
| Goods and Services | Engine exhaust systems and parts thereof, namely, pipes, collectors, and mufflers; exhaust silencers; exhaust silencers for engines |
Classification Information
| International Class | 007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs. |
| US Class Codes | 013, 019, 021, 023, 031, 034, 035 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2018 |
| Primary Code | 007 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2018 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2018 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2018 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile). |
| US Class Codes | 019, 020, 037, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 14, 2018 |
| Primary Code | 027 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | G - NOT AVAILABLE |
| Class Status Date | Sunday, March 29, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | G - NOT AVAILABLE |
| Class Status Date | Sunday, March 29, 2026 |
| Primary Code | 040 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Bayerische Motoren Werke Aktiengesellscaft |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | 80809 München 80809
DE |
| Party Name | Bayerische Motoren Werke Aktiengesellscaft |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | 80809 München
DE |
| Party Name | Bayerische Motoren Werke Aktiengesellscaft |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | 80809 München
DE |
Trademark Events
| Event Date | Event Description |
| Thursday, August 9, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, August 13, 2018 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Tuesday, August 14, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 14, 2018 | ASSIGNED TO EXAMINER |
| Saturday, August 18, 2018 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, August 22, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, August 23, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, September 6, 2018 | REFUSAL PROCESSED BY MPU |
| Thursday, September 6, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Sunday, October 7, 2018 | REFUSAL PROCESSED BY IB |
| Friday, October 19, 2018 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Wednesday, November 7, 2018 | CORRECTION FROM IB ENTERED - ATTORNEY REVIEW REQUIRED |
| Tuesday, November 13, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 14, 2018 | NON-FINAL ACTION MAILED |
| Friday, March 1, 2019 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Saturday, March 23, 2019 | REFUSAL PROCESSED BY IB |
| Friday, May 10, 2019 | CORRECTION FROM IB ENTERED - ATTORNEY REVIEW REQUIRED |
| Friday, May 17, 2019 | ATTORNEY REVIEW COMPLETED |
| Wednesday, June 12, 2019 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Wednesday, June 12, 2019 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
| Wednesday, July 24, 2019 | TEAS PETITION TO REVIVE RECEIVED |
| Wednesday, July 24, 2019 | PETITION TO REVIVE-GRANTED |
| Wednesday, July 24, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 24, 2019 | NOTICE OF REVIVAL - MAILED |
| Monday, July 29, 2019 | ASSIGNED TO LIE |
| Wednesday, July 31, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 31, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 27, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 11, 2019 | NOTICE OF PUBLICATION |
| Wednesday, September 11, 2019 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, September 11, 2019 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Friday, September 27, 2019 | NOTIFICATION PROCESSED BY IB |
| Tuesday, October 1, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 17, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 17, 2020 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Thursday, March 26, 2020 | GENERIC MADRID TRANSACTION CREATED |
| Thursday, March 26, 2020 | GENERIC MADRID TRANSACTION SENT TO IB |
| Friday, June 5, 2020 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Tuesday, April 12, 2022 | NOTICE OF SUIT |
| Tuesday, December 12, 2023 | NOTICE OF SUIT |
| Friday, November 28, 2025 | TEAS SECTION 71 RECEIVED |
| Monday, March 23, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, March 29, 2026 | REGISTERED - PARTIAL SEC 71 ACCEPTED |
| Sunday, March 29, 2026 | NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED |
