MOVIDA Trademark

Trademark Overview

On Thursday, November 13, 2025, a trademark application was filed for MOVIDA with the United States Patent and Trademark Office. The USPTO has given the MOVIDA trademark a serial number of 99495403. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, November 13, 2025. This trademark is owned by Movida Locação de Veículos S.A.. The MOVIDA trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Transportation & Storage Services, Personal, and Legal & Social Services categories with the following description:

Trademark licensing; Trademark agent services

Wholesale and retail store services featuring vehicles, vehicle parts, and vehicle accessories; Franchising, namely, consultation and assistance in business management, organization and promotion; Business administration services; Business information services; Product sales information; Provision of information concerning commercial sales; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Business management advisory services relating to franchising; Business management consulting and advisory services for the car rental industry; Wholesale and retail store services featuring pre-owned vehicles; Commercial management; Fleet management services in the nature of tracking of fleet vehicles for commercial purposes; Logistics management in the field of car rental fleets; Business management of logistics for others; Business advisory services in the field of business franchising, franchise management, vehi...

Car brokerage; Financing services relating to franchising; Franchising services, namely, providing financial information and advice regarding the establishment and/or operation of car rental agencies

Car rental; Vehicle rental; Vehicle-driving services; Car transport; Bus transport; Car parking; Vehicle towing; Chauffeur services; Rental car reservation; Car sharing services
movida

General Information

Serial Number99495403
Word MarkMOVIDA
Filing DateThursday, November 13, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, November 13, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Description of MarkThe mark consists of the word "movida" in white with the "i" partially curved around the "d," and the words are within an orange rectangle.
Indication of Colors claimedThe color(s) orange, white is/are claimed as a feature of the mark.
Goods and ServicesTrademark licensing; Trademark agent services
Goods and ServicesWholesale and retail store services featuring vehicles, vehicle parts, and vehicle accessories; Franchising, namely, consultation and assistance in business management, organization and promotion; Business administration services; Business information services; Product sales information; Provision of information concerning commercial sales; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Business management advisory services relating to franchising; Business management consulting and advisory services for the car rental industry; Wholesale and retail store services featuring pre-owned vehicles; Commercial management; Fleet management services in the nature of tracking of fleet vehicles for commercial purposes; Logistics management in the field of car rental fleets; Business management of logistics for others; Business advisory services in the field of business franchising, franchise management, vehicle sales
Goods and ServicesCar brokerage; Financing services relating to franchising; Franchising services, namely, providing financial information and advice regarding the establishment and/or operation of car rental agencies
Goods and ServicesCar rental; Vehicle rental; Vehicle-driving services; Car transport; Bus transport; Car parking; Vehicle towing; Chauffeur services; Rental car reservation; Car sharing services

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, November 13, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, November 13, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateThursday, November 13, 2025
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, November 13, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameMovida Locação de Veículos S.A.
Party Type10 - Original Applicant
Legal Entity Type11 - Company
AddressSão Paulo SP 04613-000
BR

Trademark Events

Event DateEvent Description
Thursday, November 13, 2025NEW APPLICATION ENTERED
Thursday, November 13, 2025APPLICATION FILING RECEIPT MAILED

Related Keywords

movida services management business sales rental franchising vehicle information consulting field