| Serial Number | 99495403 |
| Word Mark | MOVIDA |
| Filing Date | Thursday, November 13, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, April 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
| Description of Mark | The mark consists of the word "movida" in white with the "i" partially curved around the "d," and the words are within an orange rectangle. |
| Indication of Colors claimed | The color(s) orange, white is/are claimed as a feature of the mark. |
| Goods and Services | Trademark licensing; Trademark agent services |
| Goods and Services | Wholesale and retail store services featuring vehicles, vehicle parts, and vehicle accessories; Franchising, namely, consultation and assistance in business management, organization and promotion; Business administration services; Business information services; Product sales information; Provision of information concerning commercial sales; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Business management advisory services relating to franchising; Business management consulting and advisory services for the car rental industry; Wholesale and retail store services featuring pre-owned vehicles; Commercial management; Fleet management services in the nature of tracking of fleet vehicles for commercial purposes; Logistics management in the field of car rental fleets; Business management of logistics for others; Business advisory services in the field of business franchising, franchise management, vehicle sales |
| Goods and Services | Car brokerage; Financing services relating to franchising; Franchising services, namely, providing financial information and advice regarding the establishment and/or operation of car rental agencies |
| Goods and Services | Car rental; Vehicle rental; Vehicle-driving services; Car transport; Bus transport; Car parking; Vehicle towing; Chauffeur services; Rental car reservation; Car sharing services |
| Translation of Words in Mark | The English translation of "MOVIDA" in the mark is "MOVE". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Movida Locação de Veículos S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | São Paulo SP 04613-000 BR |
| Event Date | Event Description |
| Thursday, November 13, 2025 | NEW APPLICATION ENTERED |
| Thursday, November 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 18, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 18, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 23, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 24, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 24, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 24, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 17, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 17, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, April 17, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, April 17, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, April 17, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |