| Serial Number | 85112453 |
| Word Mark | MOTIVE|PURE |
| Filing Date | Friday, August 20, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, February 19, 2022 |
| Registration Number | 4043970 |
| Registration Date | Tuesday, October 25, 2011 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 9, 2011 |
| Amendment to a Registration/Renewal Certificate | The drawing is amended to appear as follows: MOTIVE|PURE |
| Goods and Services | electrolyte replacement solutions; nutritionally fortified beverages, namely, rehydration beverages designed to replace the liquids, electrolytes, carbohydrates and nutrients the body loses during activity |
| Goods and Services | Non-alcoholic, non-carbonated beverages containing electrolytes; concentrates for making drinks containing electrolytes |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 25, 2010 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, June 7, 2010 |
| First Use In Commerce Date | Friday, June 18, 2010 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 25, 2010 |
| Primary Code | 005 |
| First Use Anywhere Date | Monday, June 7, 2010 |
| First Use In Commerce Date | Friday, June 18, 2010 |
| Party Name | M Holdings, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, MD 21131 |
| Party Name | M Holdings, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Baltimore, MD 21208 |
| Party Name | M Holdings, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Baltimore, MD 21208 |
| Event Date | Event Description |
| Tuesday, December 7, 2010 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 24, 2010 | NEW APPLICATION ENTERED |
| Wednesday, August 25, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 6, 2010 | ASSIGNED TO EXAMINER |
| Tuesday, December 7, 2010 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 7, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 31, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 31, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 31, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 31, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 9, 2011 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 14, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 1, 2011 | ASSIGNED TO LIE |
| Wednesday, July 6, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Sunday, October 25, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, August 9, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 25, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 25, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 27, 2017 | TEAS SECTION 7 REQUEST RECEIVED |
| Wednesday, September 27, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, October 19, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 8, 2017 | AMENDMENT UNDER SECTION 7 - PROCESSED |
| Wednesday, November 8, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, November 8, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, September 22, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, September 23, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, September 23, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, September 23, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 23, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, September 23, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, February 19, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, February 19, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, February 19, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, February 19, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, April 22, 2025 | WITHDRAWAL OF ATTORNEY GRANTED |
| Tuesday, April 22, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |