| Serial Number | 77364625 |
| Word Mark | MOTIVE |
| Filing Date | Friday, January 4, 2008 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, February 1, 2020 |
| Registration Number | 3769719 |
| Registration Date | Tuesday, April 6, 2010 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 19, 2010 |
| Goods and Services | Providing film advertising, marketing, promotional, business consultation and product merchandising services, namely, film marketing and business plans, market research, publicity and advertising, grass roots marketing for others, promotional screenings and arranging and conducting marketing promotional events for others, public relations, video/DVD retail relations, namely, placement and promotional services, telemarketing, direct mail, direct response, dissemination of advertisements and of advertising material, namely, flyers, posters, post cards, direct mail, coupons, discussion guides, press kits, complete production information, namely, pre-production, production and post production materials, electronic distribution of advertising materials for others, namely, videos and movie trailers and screeners, electronic press kits, email and fax blasts, campaigns for others and advertising materials, namely, direct response retail services by means of infomercials in the field of promotion and marketing of films, electronic commerce services, namely, providing information about film products via telecommunication networks for advertising and sales purposes, ancillary product deals, namely, DVD, book, television and venue marketing products, formula marketing, namely, conducting surveys and creating strategies for promotion of film marketing materials, niche marketing, namely, niche and genre identification for placement of films, market feedback, namely, survey and information for placement of films in corresponding markets for maximum output, and film business consultation and management regarding marketing activities and launching of new products |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 8, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, August 31, 2003 |
| First Use In Commerce Date | Sunday, August 31, 2003 |
| Party Name | MOTIVE MARKETING, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WESTLAKE VILLAGE, CA 91362 |
| Party Name | Motive Entertainment, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Westlake Village, CA 91362 |
| Party Name | Motive Entertainment, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Westlake Village, CA 91362 |
| Party Name | Motive Entertainment, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Westlake Village, CA 91362 |
| Event Date | Event Description |
| Tuesday, April 1, 2008 | ASSIGNED TO EXAMINER |
| Thursday, October 2, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 8, 2008 | NEW APPLICATION ENTERED |
| Wednesday, April 2, 2008 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 2, 2008 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 2, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 2, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 2, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 3, 2008 | NON-FINAL ACTION WRITTEN |
| Monday, November 3, 2008 | NON-FINAL ACTION E-MAILED |
| Monday, November 3, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 10, 2009 | FINAL REFUSAL E-MAILED |
| Monday, May 4, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 4, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 4, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 5, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 5, 2009 | ASSIGNED TO LIE |
| Wednesday, June 10, 2009 | FINAL REFUSAL WRITTEN |
| Wednesday, March 23, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, June 10, 2009 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, November 30, 2009 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, November 30, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 1, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 4, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 14, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, January 19, 2010 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 19, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 6, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 2, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, September 7, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, February 1, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, June 2, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, June 2, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, April 6, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, December 7, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, January 23, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, February 1, 2020 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, February 1, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, May 13, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 13, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 13, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 26, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |