| Serial Number | 74622629 |
| Word Mark | MOTIVA |
| Filing Date | Wednesday, January 18, 1995 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, April 8, 2017 |
| Registration Number | 2064369 |
| Registration Date | Tuesday, May 27, 1997 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 4, 1997 |
| Goods and Services | clothing, namely, T-shirts and hats |
| Goods and Services | newsletters and printed instructional kits composed primarily of directions to instructors on how to conduct seminars and workshops, all in the field of employee health, fitness and wellness |
| Goods and Services | educational services, namely, conducting courses and seminars in the fields of employee health, fitness and wellness; health club services |
| Amendment to a Registration/Renewal Certificate | In the statement, Column 1, line 1, through line 4, is deleted, and "Health Care Service Corporation (ILLINOIS A MUTUAL LEGAL RESERVE COMPANY) 300 East Randolph Street, Suite 28.307A CHICAGO, ILLINOIS 60601" is inserted. |
| Goods and Services | fitness evaluation and testing in the fields of employee health, fitness and wellness |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 20, 1995 |
| Primary Code | 016 |
| First Use Anywhere Date | Sunday, July 31, 1994 |
| First Use In Commerce Date | Sunday, July 31, 1994 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 20, 1995 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, July 31, 1994 |
| First Use In Commerce Date | Sunday, July 31, 1994 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 20, 1995 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, July 31, 1994 |
| First Use In Commerce Date | Sunday, July 31, 1994 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 13, 1996 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, July 31, 1994 |
| First Use In Commerce Date | Sunday, July 31, 1994 |
| Party Name | HEALTH CARE SERVICE CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross Blue Shield of Texas, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Richardson, TX 75080 |
| Party Name | Blue Cross Blue Shield of Texas, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Richardson, TX 75080 |
| Party Name | Blue Cross Blue Shield of Texas, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Richardson, TX 75080 |
| Event Date | Event Description |
| Wednesday, June 21, 1995 | ASSIGNED TO EXAMINER |
| Tuesday, June 27, 1995 | NON-FINAL ACTION MAILED |
| Wednesday, December 27, 1995 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 6, 1996 | EXAMINER'S AMENDMENT MAILED |
| Sunday, March 17, 1996 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 6, 1996 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Monday, June 10, 1996 | EXAMINER'S AMENDMENT MAILED |
| Thursday, June 13, 1996 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 31, 1997 | NOTICE OF PUBLICATION |
| Tuesday, March 4, 1997 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 27, 1997 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, May 22, 2003 | PAPER RECEIVED |
| Thursday, May 22, 2003 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, April 21, 2004 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, June 4, 2007 | PAPER RECEIVED |
| Monday, June 4, 2007 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Monday, June 25, 2007 | ASSIGNED TO PARALEGAL |
| Saturday, July 21, 2007 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, July 21, 2007 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, October 20, 2008 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 7, 2011 | CASE FILE IN TICRS |
| Friday, July 8, 2011 | CASE FILE IN TICRS |
| Friday, July 8, 2011 | CASE FILE IN TICRS |
| Monday, August 15, 2011 | CASE FILE IN TICRS |
| Tuesday, July 24, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 24, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 24, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, July 8, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 8, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 27, 2016 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, April 6, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, April 8, 2017 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, April 8, 2017 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Saturday, April 8, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, May 30, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 3, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 3, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 29, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 29, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 29, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 3, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 3, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, August 7, 2025 | TEAS SECTION 7 REQUEST RECEIVED |
| Monday, October 20, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 23, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 23, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, October 23, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 23, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 23, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 29, 2025 | AMENDMENT UNDER SECTION 7 - PROCESSED |