| Serial Number | 88077943 |
| Word Mark | #MOREFORMBC |
| Filing Date | Tuesday, August 14, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 10, 2025 |
| Registration Number | 5709678 |
| Registration Date | Tuesday, March 26, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 8, 2019 |
| Pseudo Mark | HASHTAG MORE FOR MBC; NUMBER MORE FOR MBC; POUND MORE FOR MBC |
| Goods and Services | Promoting public interest and awareness of metastatic breast cancer |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, October 27, 2017 |
| First Use In Commerce Date | Friday, October 27, 2017 |
| Party Name | Eli Lilly and Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285 |
| Party Name | Eli Lilly and Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285 |
| Party Name | Eli Lilly and Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46285 |
| Event Date | Event Description |
| Friday, November 30, 2018 | ASSIGNED TO EXAMINER |
| Friday, November 30, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 8, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 8, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 10, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, December 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, August 17, 2018 | NEW APPLICATION ENTERED |
| Thursday, August 23, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |