| Serial Number | 86181960 |
| Word Mark | MOPUB |
| Filing Date | Saturday, February 1, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, October 7, 2020 |
| Registration Number | 4627727 |
| Registration Date | Tuesday, October 28, 2014 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2014 |
| Goods and Services | Downloadable computer software for use in advertising third-party goods and services; downloadable computer software for assimilating data for use in advertising; downloadable computer software for monitoring and reporting on the effectiveness of advertisements; content monetization platform, namely, computer software to create, manage, distribute, present and display digital content, collect, create, store, manage, monitor, analyze and report data in the field of marketing, promotion, sales, services and customer information; downloadable computer software for optimization and management of online and mobile marketing |
| Goods and Services | Advertising and marketing; business management; promoting the goods and services of others through targeted advertising, marketing and soliciting; consulting in the field of online advertising, web and mobile analytics; market research; advertising analysis and optimization services, namely, providing recommendations on partner selection, pricing, and inventory management, analyzing data to provide guidance for business processes and advertising related recommendations based on the analysis of such data, and providing data and analysis to others to target advertising or drive other business processes; advertising services, namely, matching buyers and sellers of advertising, tracing advertising performance, managing, distributing and serving advertising, analyzing advertising data, reporting advertising data, and for optimizing advertising performance; business and marketing services, namely, collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications and marketing campaigns; preparing business reports electronically relating to customer behavior, engagement and profitability; online and mobile advertising exchange services; providing online exchanges and online auctions for buying and selling digital advertising; advertisement auction management services provided to others over a website accessed through a global computer network; distribution and dissemination of electronic advertising material; operating online marketplaces featuring mobile and online advertisements; online advertising for others |
| Goods and Services | Providing temporary use of online, non-downloadable software for sales, marketing and business promotion purposes; computer services, namely, providing online non-downloadable software for the creation, management, and monetization of advertising campaigns related to websites and mobile applications; software as a service (SAAS) services featuring software for use in decision, support, analytics and optimization of mobile advertising and digital media and for use in facilitating the placement of targeted mobile advertisements and content; providing temporary use of online, non-downloadable software featuring software for monitoring website and mobile application activity and managing, monitoring, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; software as a service (SAAS), featuring software for use in creating, serving, managing, targeting, monitoring, analyzing, and selling advertising and implementing advertising campaigns; software as a service (SAAS) services featuring software for use of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; software as a service (SAAS) featuring software for use as a monetization platform for Internet advertising for others; providing temporary use of online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; consulting services in the fields of data and analytics; providing temporary use of online non-downloadable database software in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; application service provider featuring software for use as a monetization platform for advertising for others |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 12, 2014 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, November 30, 2010 |
| First Use In Commerce Date | Tuesday, November 30, 2010 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 12, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 30, 2010 |
| First Use In Commerce Date | Tuesday, November 30, 2010 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 12, 2014 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, November 30, 2010 |
| First Use In Commerce Date | Tuesday, November 30, 2010 |
| Party Name | X CORP. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Twitter, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Twitter, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Twitter, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Event Date | Event Description |
| Saturday, October 28, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, August 11, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 11, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, August 11, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, August 11, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, August 11, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, August 11, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Friday, August 11, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Wednesday, August 9, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 7, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, October 7, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, October 7, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 19, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, October 28, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 28, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 12, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 12, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 23, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, July 10, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, July 10, 2014 | ASSIGNED TO LIE |
| Monday, June 23, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, June 21, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 20, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 20, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 18, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 18, 2014 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 18, 2014 | NON-FINAL ACTION WRITTEN |
| Thursday, June 12, 2014 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, May 23, 2014 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Monday, May 12, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 7, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, February 12, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 5, 2014 | NEW APPLICATION ENTERED |