MILK: THE POWER BEHIND THE PLAY Trademark

Trademark Overview


On Wednesday, January 19, 2005, a trademark application was filed for MILK: THE POWER BEHIND THE PLAY with the United States Patent and Trademark Office. The USPTO has given the MILK: THE POWER BEHIND THE PLAY trademark a serial number of 78550352. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 19, 2012. This trademark is owned by National Dairy Council. The MILK: THE POWER BEHIND THE PLAY trademark is filed in the Paper & Printed Material Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Printed marketing, merchandising and promotional materials, namely, posters and brochures promoting the benefits of dairy, nutrition and physical fitness to school administrators and teachers, children and parents

Advertising and business services, namely, developing promotional campaigns for dairy producers and dairy product producers by promoting the importance of dairy, nutrition and physical fitness to school administrators and teachers, children and parents; association services, namely, promoting the interests of dairy producers and dairy product producers regarding the benefits of dairy, nutrition and physical fitness to school administrators and teachers, children and parents

Educational and entertainment services, namely, training and educating through courses and after-school programs featuring sports celebrities, school administrators and teachers, children and parents about dairy, nutrition and physical fitness
milk: the power behind the play

General Information


Serial Number78550352
Word MarkMILK: THE POWER BEHIND THE PLAY
Filing DateWednesday, January 19, 2005
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 19, 2012
Registration Number3038086
Registration DateTuesday, January 3, 2006
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 11, 2005

Trademark Statements


Goods and ServicesPrinted marketing, merchandising and promotional materials, namely, posters and brochures promoting the benefits of dairy, nutrition and physical fitness to school administrators and teachers, children and parents
Goods and ServicesAdvertising and business services, namely, developing promotional campaigns for dairy producers and dairy product producers by promoting the importance of dairy, nutrition and physical fitness to school administrators and teachers, children and parents; association services, namely, promoting the interests of dairy producers and dairy product producers regarding the benefits of dairy, nutrition and physical fitness to school administrators and teachers, children and parents
Goods and ServicesEducational and entertainment services, namely, training and educating through courses and after-school programs featuring sports celebrities, school administrators and teachers, children and parents about dairy, nutrition and physical fitness

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 19, 2012
Primary Code016
First Use Anywhere DateThursday, January 1, 2004
First Use In Commerce DateThursday, January 1, 2004

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 19, 2012
Primary Code035
First Use Anywhere DateThursday, January 1, 2004
First Use In Commerce DateThursday, January 1, 2004

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 19, 2012
Primary Code041
First Use Anywhere DateThursday, January 1, 2004
First Use In Commerce DateThursday, January 1, 2004

Trademark Owner History


Party NameNational Dairy Council
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressRosemont, IL 600185616

Party NameNational Dairy Council
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressRosemont, IL 600185616

Party NameNational Dairy Council
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressRosemont, IL 600185616

Trademark Events


Event DateEvent Description
Friday, October 19, 2012CANCELLED SEC. 8 (6-YR)
Tuesday, January 3, 2006REGISTERED-PRINCIPAL REGISTER
Tuesday, October 11, 2005PUBLISHED FOR OPPOSITION
Wednesday, September 21, 2005NOTICE OF PUBLICATION
Tuesday, August 30, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, August 26, 2005ASSIGNED TO LIE
Wednesday, August 24, 2005APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 24, 2005EXAMINERS AMENDMENT E-MAILED
Wednesday, August 24, 2005EXAMINERS AMENDMENT -WRITTEN
Wednesday, August 17, 2005ASSIGNED TO EXAMINER
Friday, January 28, 2005NEW APPLICATION ENTERED IN TRAM