MILEAGEPLUS CHOICES Trademark

Trademark Overview


On Friday, August 9, 2013, a trademark application was filed for MILEAGEPLUS CHOICES with the United States Patent and Trademark Office. The USPTO has given the MILEAGEPLUS CHOICES trademark a serial number of 86034203. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, June 30, 2025. This trademark is owned by United Airlines, Inc.. The MILEAGEPLUS CHOICES trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting the sale of goods and services of others via a consumer rewards program under which consumers may redeem credits earned in the program toward the purchase of goods and services, such as air transportation, car rentals, hotel accommodations and general merchandise; all of the above excluding credit card and debit card services
mileageplus choices

General Information


Serial Number86034203
Word MarkMILEAGEPLUS CHOICES
Filing DateFriday, August 9, 2013
Status800 - REGISTERED AND RENEWED
Status DateMonday, June 30, 2025
Registration Number4710359
Registration DateTuesday, March 31, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 12, 2014

Trademark Statements


Pseudo MarkMILEAGE PLUS CHOICES
Goods and ServicesPromoting the sale of goods and services of others via a consumer rewards program under which consumers may redeem credits earned in the program toward the purchase of goods and services, such as air transportation, car rentals, hotel accommodations and general merchandise; all of the above excluding credit card and debit card services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 19, 2013
Primary Code035
First Use Anywhere DateThursday, June 1, 2006
First Use In Commerce DateThursday, June 1, 2006

Trademark Owner History


Party NameMILEAGE PLUS INTELLECTUAL PROPERTY ASSETS AGGREGATOR, LTD.
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressGRAND CAYMAN KY1-1104
KY

Party NameUnited Airlines, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Party NameUnited Airlines, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Party NameUnited Airlines, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Trademark Events


Event DateEvent Description
Monday, August 19, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 20, 2013NOTICE OF PSEUDO MARK E-MAILED
Saturday, November 23, 2013ASSIGNED TO EXAMINER
Friday, May 30, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 11, 2014ASSIGNED TO LIE
Thursday, June 12, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 12, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, July 6, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 13, 2013NEW APPLICATION ENTERED
Saturday, November 30, 2013NON-FINAL ACTION WRITTEN
Saturday, November 30, 2013NON-FINAL ACTION E-MAILED
Saturday, November 30, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 30, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 10, 2014EXTENSION OF TIME TO OPPOSE RECEIVED
Friday, February 6, 2015TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, February 17, 2015ASSIGNED TO PETITION STAFF
Thursday, July 10, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, July 23, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 12, 2014PUBLISHED FOR OPPOSITION
Tuesday, August 12, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 24, 2015EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Monday, October 2, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, October 2, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 31, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, February 18, 2015POST PUBLICATION AMENDMENT - ENTERED
Tuesday, March 31, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, August 12, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 26, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, March 19, 2021TEAS SECTION 8 & 15 RECEIVED
Saturday, July 24, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, March 31, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, January 23, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, June 30, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 30, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sunday, July 25, 2021POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, September 13, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, September 15, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 15, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, June 30, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, June 30, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED