METRICS THAT MATTER Trademark

Trademark Overview


On Thursday, August 13, 2015, a trademark application was filed for METRICS THAT MATTER with the United States Patent and Trademark Office. The USPTO has given the METRICS THAT MATTER trademark a serial number of 86724208. The federal status of this trademark filing is REGISTERED as of Tuesday, August 13, 2019. This trademark is owned by Information Resources, Inc.. The METRICS THAT MATTER trademark is filed in the Advertising, Business and Retail Services category with the following description:

Computerized market research services
metrics that matter

General Information


Serial Number86724208
Word MarkMETRICS THAT MATTER
Filing DateThursday, August 13, 2015
Status700 - REGISTERED
Status DateTuesday, August 13, 2019
Registration Number5835024
Registration DateTuesday, August 13, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 12, 2016

Trademark Statements


Goods and ServicesComputerized market research services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, August 18, 2015
Primary Code035
First Use Anywhere DateThursday, October 31, 2013
First Use In Commerce DateThursday, October 31, 2013

Trademark Owner History


Party NameCIRCANA, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCHICAGO, IL 60601

Party NameCIRCANA, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60601

Party NameInformation Resources, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60601

Party NameInformation Resources, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60661

Party NameInformation Resources, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60661

Trademark Events


Event DateEvent Description
Wednesday, November 16, 2016OPPOSITION TERMINATED NO. 999999
Monday, August 17, 2015NEW APPLICATION ENTERED
Tuesday, August 18, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 27, 2015ASSIGNED TO EXAMINER
Monday, November 30, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 24, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 12, 2016PUBLISHED FOR OPPOSITION
Tuesday, January 12, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, January 27, 2016EXTENSION OF TIME TO OPPOSE RECEIVED
Wednesday, May 11, 2016OPPOSITION INSTITUTED NO. 999999
Thursday, August 10, 2017NOTICE OF REVIVAL - E-MAILED
Wednesday, November 16, 2016OPPOSITION DISMISSED NO. 999999
Wednesday, November 16, 2016TTAB RELEASE CASE TO TRADEMARKS
Tuesday, December 27, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 27, 2017SOU EXTENSION 1 FILED
Monday, July 31, 2017ABANDONMENT - NO USE STATEMENT FILED
Monday, July 31, 2017ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Thursday, August 10, 2017TEAS PETITION TO REVIVE RECEIVED
Thursday, August 10, 2017SOU EXTENSION RECEIVED WITH TEAS PETITION
Thursday, August 10, 2017PETITION TO REVIVE-GRANTED
Thursday, November 9, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 26, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, September 5, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 7, 2017SOU EXTENSION 1 GRANTED
Friday, September 8, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 9, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 18, 2017SOU TEAS EXTENSION RECEIVED
Monday, December 18, 2017SOU EXTENSION 2 FILED
Monday, December 18, 2017SOU EXTENSION 2 GRANTED
Wednesday, December 20, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 26, 2018SOU EXTENSION 3 FILED
Tuesday, June 26, 2018SOU EXTENSION 3 GRANTED
Thursday, June 28, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 27, 2018SOU TEAS EXTENSION RECEIVED
Thursday, December 27, 2018SOU EXTENSION 4 FILED
Thursday, December 27, 2018SOU EXTENSION 4 GRANTED
Saturday, December 29, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 27, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, June 27, 2019USE AMENDMENT FILED
Tuesday, July 9, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 11, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, July 12, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 16, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 16, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 16, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 16, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 16, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 26, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 13, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, February 21, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, September 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, September 23, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, September 23, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, September 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 13, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED