MERCHANT'S CHOICE Trademark

Trademark Overview


On Thursday, May 8, 2025, a trademark application was filed for MERCHANT'S CHOICE with the United States Patent and Trademark Office. The USPTO has given the MERCHANT'S CHOICE trademark a serial number of 99175261. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by IGA, Inc.. The MERCHANT'S CHOICE trademark is filed in the Meat & Processed Food Products, Staple Food Products, Light Beverage Products, and Wines & Spirits categories with the following description:

Beer; Soft drinks; Bottled water; Sparkling water; Mineral water; Still water

Olive oils for food; Canned tomatoes; Canned fruits and vegetables; Meat, preserved; Cured meats; Preserved fish; Cheese; Roasted nuts; Tinned olives; Processed olives

Wine

Tomato sauce; Pasta; Rice; Vinegar; Balsamic vinegar; Flavored balsamic vinegar; Coffee; Candy; Chocolate; Cookies; Sugar; Salt; Rolled oats; Processed oats; Pearled barley; Spices; Flour; Honey; Sauces; Pesto; Breads
merchant's choice

General Information


Serial Number99175261
Word MarkMERCHANT'S CHOICE
Filing DateThursday, May 8, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, November 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 25, 2025

Trademark Statements


Goods and ServicesBeer; Soft drinks; Bottled water; Sparkling water; Mineral water; Still water
Goods and ServicesOlive oils for food; Canned tomatoes; Canned fruits and vegetables; Meat, preserved; Cured meats; Preserved fish; Cheese; Roasted nuts; Tinned olives; Processed olives
Goods and ServicesWine
NOT AVAILABLE"MERCHANT'S"
Goods and ServicesTomato sauce; Pasta; Rice; Vinegar; Balsamic vinegar; Flavored balsamic vinegar; Coffee; Candy; Chocolate; Cookies; Sugar; Salt; Rolled oats; Processed oats; Pearled barley; Spices; Flour; Honey; Sauces; Pesto; Breads
Pseudo MarkMERCHANTS CHOICE

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameIGA, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60631

Party NameIGA, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60631

Trademark Events


Event DateEvent Description
Thursday, May 8, 2025NEW APPLICATION ENTERED
Thursday, May 8, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, October 21, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 22, 2025ASSIGNED TO EXAMINER
Wednesday, October 22, 2025NON-FINAL ACTION WRITTEN
Wednesday, October 22, 2025NON-FINAL ACTION E-MAILED
Wednesday, October 22, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 23, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 23, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 23, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 27, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 19, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 25, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 25, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED