| Serial Number | 98161683 |
| Word Mark | MERCHANT ADVOCATE |
| Filing Date | Friday, September 1, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 7910910 |
| Registration Date | Tuesday, August 26, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 8, 2025 |
| Description of Mark | The mark consists of a check mark with the words "MERCHANT ADVOCATE" appearing to the left of the check mark. |
| Goods and Services | financial consulting services, namely, analyzing credit card processing statements, auditing client accounts and negotiating with credit card processors and banks |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "MERCHANT" |
| Goods and Services | software as a service featuring software for use in monitoring account health across fee categories, including credit card processing auditing, managing requests for proposals, system equipment change-overs and other projects involving expenditures of resources |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 27, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, January 28, 2011 |
| First Use In Commerce Date | Friday, January 28, 2011 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 27, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, March 23, 2023 |
| First Use In Commerce Date | Thursday, March 23, 2023 |
| Party Name | Merchant Advocate LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Colts Neck, NJ 07722 |
| Party Name | Merchant Advocate LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Colts Neck, NJ 07722 |
| Party Name | Merchant Advocate LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Colts Neck, NJ 07722 |
| Event Date | Event Description |
| Tuesday, September 5, 2023 | NEW APPLICATION ENTERED |
| Wednesday, September 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 28, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 14, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 30, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, May 14, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 14, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, August 10, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, August 10, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, August 10, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 10, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 10, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 10, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 10, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 10, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 11, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 17, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, January 17, 2025 | FINAL REFUSAL E-MAILED |
| Thursday, April 17, 2025 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, April 17, 2025 | EXPARTE APPEAL RECEIVED AT TTAB |
| Thursday, April 17, 2025 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Thursday, April 17, 2025 | EX PARTE APPEAL-INSTITUTED |
| Friday, January 17, 2025 | FINAL REFUSAL WRITTEN |
| Thursday, May 1, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 1, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 1, 2025 | ASSIGNED TO LIE |
| Tuesday, June 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 26, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 3, 2025 | EXPARTE APPEAL TERMINATED |