| Serial Number | 98281724 |
| Word Mark | MERCADO AUTO |
| Filing Date | Wednesday, November 22, 2023 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, July 23, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 28, 2024 |
| Description of Mark | The mark consists of the blue outline of the upper part of a truck. To the right and slightly above the blue outline of the truck appears a dark red outline of the upper part of a car that connects at its center. Below the blue outline of the truck appears the wording "MERCADO" in a dark red stylized lettering. To the right of the wording "MERCADO" and underneath the red outline of the car appears the wording "AUTO" in blue. |
| Indication of Colors claimed | The color(s) blue and dark red is/are claimed as a feature of the mark. |
| Goods and Services | Wholesale store services and retail store services featuring auto parts and automotive products; promotional, marketing, advertising services, namely, preparing and disseminating vehicle sales advertisements for others via online electronic communications network; product demonstration; Planning, development, maintenance, tracking and reporting of online marketing activities for third parties; Commercial business management; Business management services for others, namely, administration of business engaged in the automobile industry. |
| Translation of Words in Mark | The English translation of "MERCADO" in the mark is "MARKET". |
| NOT AVAILABLE | "MERCADO AUTO" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 11, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | ZACATECAS 99056 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | ZACATECAS 99056 MX |
| Event Date | Event Description |
| Saturday, November 25, 2023 | NEW APPLICATION ENTERED |
| Thursday, January 11, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 12, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, February 3, 2024 | ASSIGNED TO EXAMINER |
| Friday, February 23, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, February 23, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, February 23, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 1, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 1, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 1, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, April 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 8, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 28, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 28, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 23, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |