| Serial Number | 99457342 |
| Word Mark | MENTAL EQUITY |
| Filing Date | Wednesday, October 22, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, April 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 12, 2026 |
| Goods and Services | Software as a service (SaaS) services featuring software for tracking, analyzing, and visualizing brand and demand signals; providing temporary use of online non downloadable software for evaluating advertising and marketing effectiveness and generating performance scores and indexes. |
| Goods and Services | Advertising agency services; marketing consulting; consulting in the field of advertising communication strategies; brand strategy consulting; business strategic planning services in the fields of brand building and demand generation; business advisory services in the fields of marketing management, advertising effectiveness, brand equity, customer engagement, and market performance; providing business information and business data analysis in the fields of marketing impact and performance measurement. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 22, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 22, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Bader Rutter & Associates, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Milwaukee, WI 53202 US |
| Event Date | Event Description |
| Wednesday, October 22, 2025 | NEW APPLICATION ENTERED |
| Wednesday, October 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 9, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 13, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, March 13, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, March 13, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 16, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, April 16, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 16, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 16, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, April 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |