Trademark Overview
On Wednesday, October 22, 2025, a trademark application was filed for MENTAL EQUITY with the United States Patent and Trademark Office. The USPTO has given the MENTAL EQUITY trademark a serial number of 99457342. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, March 13, 2026. This trademark is owned by Bader Rutter & Associates, Inc.. The MENTAL EQUITY trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:
Data collection, evaluation, and analysis services for measuring brand and demand performance; developing proprietary scoring models and indexes that quantify the interaction between brand and demand; providing a unified measurement tool that evaluates advertising and marketing effectiveness; software as a service (SaaS) featuring tools for tracking, analyzing, and visualizing brand and demand signals
Advertising agency services; marketing and communications consultancy; brand strategy services; providing a proprietary framework that integrates brand-building and demand-generation to guide marketing investment and business growth; advisory, consultancy, and information services relating to the measurement and management of marketing impact; providing business information and analysis relating to advertising effectiveness, brand equity, customer engagement, and market performance
