| Serial Number | 90616708 |
| Word Mark | MEDIAALPHA |
| Filing Date | Wednesday, March 31, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 20, 2022 |
| Registration Number | 6849419 |
| Registration Date | Tuesday, September 20, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 5, 2022 |
| Description of Mark | The mark consists of a stylized lowercase Greek alpha symbol or letter with a dot appearing in the upper right corner of the symbol which is adjacent to the word "MEDIAALPHA". |
| Pseudo Mark | MEDIA ALPHA |
| Goods and Services | Advertising and marketing services and demand creation and lead generation activities and services for customer acquisition; Providing online advertising and marketing services and demand creation and lead generation activities and services for customer acquisition in the field of advertising and marketing technologies; Providing demand creation and lead generation activities and services for the purposes of customer acquisition; Promotional services, namely, providing a website for the promotion of the products and services of others; rental of advertising space on websites; providing an online searchable database featuring advertising; online advertising services for businesses, publishers, and advertisers; promoting the goods and services of others via a global computer network; rental of advertising space on websites |
| Goods and Services | Providing online services featuring technology and functionality, namely, providing temporary use of online non-downloadable software for generating, tracking, managing, purchasing, selling, rating, verifying, exchanging, and trading leads generated through online sources; Providing online, non-downloadable software featuring technology and functionality for generating, tracking, managing, purchasing, selling, rating, verifying, exchanging, and trading leads generated through online sources; Providing online services featuring technology and functionality, namely, providing temporary use of online non-downloadable software for advertisers and publishers to optimize their customer acquisition efforts for advertising and marketing purposes; Application services provider featuring application programming interface (API) software for building and integrating software applications in the field of customer acquisition, advertising, and marketing; Providing an online, non-downloadable software featuring technology that provides databases of others' products and services that enables users to obtain information regarding others' products and services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 8, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 30, 2010 |
| First Use In Commerce Date | Sunday, January 1, 2012 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 8, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, November 30, 2010 |
| First Use In Commerce Date | Sunday, January 1, 2012 |
| Party Name | Quotelab, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90017 |
| Party Name | Quotelab, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90017 |
| Party Name | Quotelab, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90017 |
| Event Date | Event Description |
| Saturday, April 3, 2021 | NEW APPLICATION ENTERED |
| Thursday, July 8, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 10, 2021 | ASSIGNED TO EXAMINER |
| Friday, July 9, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, November 13, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, November 13, 2021 | NON-FINAL ACTION WRITTEN |
| Saturday, November 13, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 19, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 19, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 23, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 23, 2022 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 23, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 31, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 1, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 15, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 5, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 5, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 20, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 20, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, January 19, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 19, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 31, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 31, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 2, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |