| Serial Number | 88473644 |
| Word Mark | MEDIA FOR HUMANKIND |
| Filing Date | Friday, June 14, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 15, 2022 |
| Registration Number | 6646846 |
| Registration Date | Tuesday, February 15, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 21, 2020 |
| Pseudo Mark | MEDIA FOR HUMAN KIND |
| Goods and Services | Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes; marketing services |
| Goods and Services | Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 26, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 23, 2019 |
| First Use In Commerce Date | Monday, September 23, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 26, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, September 23, 2019 |
| First Use In Commerce Date | Monday, September 23, 2019 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Event Date | Event Description |
| Wednesday, April 20, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 20, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, April 20, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 20, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 15, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, January 13, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, January 12, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, January 12, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, August 10, 2021 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, August 10, 2021 | FINAL REFUSAL E-MAILED |
| Tuesday, August 10, 2021 | SU - FINAL REFUSAL - WRITTEN |
| Tuesday, July 6, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 6, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 2, 2021 | ASSIGNED TO LIE |
| Monday, June 21, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, June 21, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 21, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, May 10, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 2, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 2, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 2, 2020 | SU - NON-FINAL ACTION - WRITTEN |
| Friday, October 2, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, September 15, 2020 | USE AMENDMENT FILED |
| Wednesday, September 30, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, September 15, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 17, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 21, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 21, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 1, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 17, 2019 | ASSIGNED TO LIE |
| Saturday, December 14, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 11, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 10, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 10, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 18, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 18, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 18, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, September 6, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, June 26, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, June 18, 2019 | NEW APPLICATION ENTERED IN TRAM |