| Serial Number | 79417039 |
| Word Mark | MECCA MAX |
| Filing Date | Thursday, November 28, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, December 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 13, 2026 |
| Goods and Services | Articles for household and cosmetic cleaning purposes, namely brushes in the nature of cleaning brushes and face cleansing brushes, cloths in the nature of facial cleansing cloths, sponges in the nature of cleaning sponges, and wipes in the nature of non-woven fabric cosmetic wipes; Appliances for removing makeup; Cosmetic utensils, namely, thread for eyebrow threading and gloves for hand conditioning; Brushes, namely, makeup brushes, cosmetics brushes, facial cleaning brushes, eyebrow brushes, eyelash brushes, hair brushes, mascara applicator brushes, shaving brushes, toothbrushes, and nail brushes; Applicators sold empty for applying cosmetic lotions for skin, hair, face, and body; Powder puffs; Combs, namely, eyelash combs and hair combs; Cosmetic sponges in the nature of toiletry sponges, sponges used for applying make-up, bath sponges; Cosmetic bottles sold empty in the nature of cosmetic dispensing bottles; Sponge holders; Cosmetic powder compacts sold empty; Cosmetic spatulas; Candle holders; Candle jars; Fitted cosmetic bags and cases in the nature of fitted vanity cases; Plastic, metal and glass containers for cosmetics sold empty in the nature of cosmetic dispensing containers and cosmetic storing containers; Cosmetic apparatus for microdermabrasion; Non-electric aromatherapy burners in the nature of non-electric aromatherapy diffusers other than reed diffusers; Flower pots and vases; Abrasive sponges for scrubbing the skin; Exfoliating pads for the body; Exfoliating pads for the face |
| Goods and Services | Cosmetics; Non-medicated skin care preparations; Makeup preparations; Nonmedicated toiletry preparations; Hair care preparations; Sunscreen preparations; Perfumes; Fragrances; Fragrances for household purposes; Incense sticks; Nail care preparations; Shaving preparations; After-shave lotions; Cleaner for cosmetic brushes; Tooth cleaning preparations; Tooth whitening preparations; Non-medicated mouth washes; Massage candles for cosmetic purposes; Oils for cosmetic purposes; Essential oils; Massage oils; Non-medicated grooming preparations for pets, namely, shampoos, hair conditioners, fragrances; Shampoos for animals; Deodorants for human beings or for animals; Baby bubble bath; Baby lotions; Baby oil; Baby shampoo; Baby wipes impregnated with cleaning preparations |
| Goods and Services | Arranging and providing advisory and consultation services relating to beauty care, personal care in the nature of hair care, skin care, body care, nail care and makeup, and nutritional health and wellness care; Make-up services, namely, consultation services in the field of make-up, permanent makeup services, and makeup application services; Arranging and providing hairdressing and hair care consultation services; Arranging and providing massage and aromatherapy services; Arranging and providing medical services for treatment of the skin; Arranging and providing spa services, namely, health spa services in the nature of cosmetic body care services, massage services, sauna services and steam room services in the nature of provision of steam rooms; Arranging and providing aromatherapy and hydrotherapy services; Arranging and providing non-surgical body shaping services; Arranging and providing floristry services in the nature of floral design services and flower arranging services; Perfume advisory services in the nature of perfume selection consultation services; Providing information, about beauty care, personal care in the nature of hairstyling, manicures, pedicures, shaves, facial and body treatment services, massage, and nutritional health and wellness care; Arranging and providing beauty salon and treatment in the nature of hair dressing, hair care, make-up application, and nail care services; Arranging and providing cosmetic treatment services in the nature of facials, cosmetic laser treatment of skin, facial and body treatment services, cosmetic body care services, and minimally and non-invasive cosmetic therapies and cosmetics surgery services; Arranging and providing tattooing services; Arranging and providing body piercing services; Consulting services in the fields of health and nutrition; Arranging and providing naturopathic health services; Arranging and providing health care, health assessment services and health consultancy services |
| Goods and Services | Dermatological pharmaceutical products; Homeopathic supplements; Nutraceuticals for use as a dietary supplement; Vitamin preparations; Vitamin supplements; Mineral supplements; Dietary supplements; Nutritional supplements; Collagen for medical purposes; Dietary protein supplements; Medicinal drinks; Therapeutic medicated bath preparations; Acne treatment preparations; Antibacterial soap; Disinfectant soap; Medicated soap; Medicated skin care preparations; Dermatological preparations; Medicinal herbal preparations; Ear candles for therapeutic use; Household deodorant; Feminine hygiene pads; Tampons; Medicated baby oils; Personal sexual lubricants; Injectable dermal fillers; Medicated sun care preparations |
| Goods and Services | Wholesale and retail services, namely retail store services, mail order services, and internet retail store services featuring cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Demonstration of goods; Sales promotion for others and advertising in relation to the promotion and selling of cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Makeup and beauty application demonstrations for marketing and promotional purposes; Retail store services featuring gift baskets and sets; Gift registry services; Business administration of customer loyalty programs; Business organisation, management, operational business consultation and supervision of loyalty programs, loyalty schemes, loyalty reward programs and customer loyalty reward programs; Business organisation, management, operational business consultation and supervision services in relation to the supply of benefits in connection with loyalty and incentive schemes; Business administration, conducting and providing incentive schemes in the nature of incentive reward programs for consumers and loyalty programs in the nature of consumer loyalty programs and business consultancy, market research and market research studies related thereto; Preparation, compilation and maintenance of direct marketing lists in the nature of customer information lists; Promotional marketing services; Sales promotion of cosmetics products and services; Marketing through product placement for others in virtual environments; Retail store services for virtual goods, namely cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Retail store services provided in online virtual environment featuring cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Advertising and promotion of digital goods authenticated by nonfungible tokens (NFTs) for others; Brand creation services, namely, brand imagery consultation services and brand development for corporate clients relating to digital goods authenticated by non-fungible tokens (NFTs) for others; Provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by nonfungible tokens (NFTs); Retail store services relating to downloadable digital image files of cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers authenticated by non-fungible tokens (NFTs); Business administration services relating to marketing; Business advice relating to marketing; Business consultancy services relating to marketing; Development of marketing concepts and plans; Direct marketing services; Promoting the goods and services of others through influencers |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | MBIP Nominees Pty Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | AU |
| Event Date | Event Description |
| Thursday, February 13, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, February 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 28, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, March 28, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Thursday, May 15, 2025 | ASSIGNED TO EXAMINER |
| Monday, May 19, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 20, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Sunday, July 13, 2025 | REFUSAL PROCESSED BY MPU |
| Sunday, July 13, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, August 2, 2025 | REFUSAL PROCESSED BY IB |
| Wednesday, December 10, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 10, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 10, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 12, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, December 12, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, December 12, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, December 12, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Friday, December 12, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, December 24, 2025 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |