| Serial Number | 79416987 |
| Word Mark | MECCA |
| Filing Date | Thursday, December 12, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Monday, December 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Body massagers; Sex toys; Sex aids in the nature of vibrators, massagers, anal beads, anal plugs and accessories in the nature of intimate lubricant drops, sex toy cleaners, and massage candles; Condoms; Skin toning machines for cosmetic use in the nature of skin massagers, LED light devices, microcurrent devices; Medical devices in the nature of skin massagers, LED light devices, microcurrent devices, microneedle dermal rollers for treatment and beautification of skin; Microneedle dermal rollers; Cosmetic micro-needling devices for skin treatment procedures; Cosmetic apparatus in the nature of electronic skin cleansing devices for skin purifying, clarifying, cleansing and hydrating; Electronic devices for skin treatment in the nature of skin cleansing devices, skin massagers, LED light devices, microcurrent devices; Microdermabrasion apparatus for medical and therapeutic purposes and skin treatment procedures; Microelectrical therapeutic apparatus in the nature of microcurrent devices for the skin; Apparatus for acne treatment; Heat packs for first aid or medical use; Acupuncture apparatus and instruments; Baby bottles; Baby pacifiers; Baby teething rings; Crystals for therapeutic use; Facial gua sha tools, namely, scraping and massaging apparatus for gua sha therapy |
| Goods and Services | Wholesale and retail services, namely retail store services, mail order services, and internet retail store services featuring cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Demonstration of goods; Sales promotion for others in the nature of product demonstrations in relation to the promotion and selling of cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellness products, electronic devices, clothing, clothing and jewelry accessories and flowers; Makeup and beauty application demonstrations for promotional purposes; Retail store services featuring gift baskets and sets; Gift registry services; Business administration of customer loyalty programs; Business organisation, management, operational business consultation and supervision of loyalty programs, loyalty schemes, loyalty reward programs and customer loyalty reward programs; Business organisation, management, operational business consultation supervision services in relation to the supply of benefits in connection with loyalty and incentive schemes; Business administration, conducting and providing incentive schemes in the nature of incentive reward programs for consumers and loyalty programs in the nature of consumer loyalty programs and business consultancy, market research and market research studies related thereto; Preparation, compilation and maintenance of direct marketing lists in the nature of customer information lists; Sales promotion of cosmetics products and services; Retail store services for virtual goods, namely cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Retail store services provided in online virtual environment featuring cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers; Brand creation services, namely, brand imagery consultation services and brand development for corporate clients relating to digital goods authenticated by non-fungible tokens (NFTs) for others; Provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by nonfungible tokens (NFTs); Retail store services relating to downloadable digital image files of cosmetics, personal care products, fragrances, jewellery, homewares, nutritional health and wellbeing products, electronic devices, clothing, clothing and jewelry accessories and flowers authenticated by non-fungible tokens (NFTs); Promoting the goods and services of others through influencers |
| Goods and Services | Arranging and providing advisory and consultation services relating to beauty care, personal care in the nature of hair care, skin care, body care, nail care and makeup, and nutritional health and wellness care; Make-up services, namely, consultation services in the field of make-up, permanent makeup services, and makeup application services; Arranging and providing hairdressing and hair care consultation services; Arranging and providing massage and aromatherapy services; Arranging and providing medical services for treatment of the skin; Arranging and providing spa services, namely, health spa services in the nature of cosmetic body care services, massage services, sauna services and steam room services in the nature of provision of steam rooms; Arranging and providing aromatherapy and hydrotherapy services; Arranging and providing non-surgical body shaping services; Arranging and providing floristry services in the nature of floral design services and flower arranging services; Perfume advisory services in the nature of perfume selection consultation services; Providing information, about beauty care, personal care in the nature of hairstyling, manicures, pedicures, shaves, facial and body treatment services, massage, and nutritional health and wellness care; Arranging and providing beauty salon and treatment in the nature of hair dressing, hair care, make-up application, and nail care services; Arranging and providing cosmetic treatment services in the nature of facials, cosmetic laser treatment of skin, facial and body treatment services, cosmetic body care services, and minimally and non-invasive cosmetic therapies and cosmetics surgery services; Arranging and providing tattooing services; Arranging and providing body piercing services; Consulting services in the fields of health and nutrition; Arranging and providing naturopathic health services; Arranging and providing health care, health assessment services and health consultancy services |
| Goods and Services | Cosmetics; Non-medicated skin care preparations; Makeup preparations; Nonmedicated toiletry preparations; Hair care preparations; Sunscreen preparations; Perfumes; Fragrances; Fragrances for household purposes; Incense sticks; Nail care preparations; Shaving preparations; After-shave lotions; Cleaner for cosmetic brushes; Tooth cleaning preparations; Tooth whitening preparations; Non-medicated mouth washes; Massage candles for cosmetic purposes; Oils for cosmetic purposes; Essential oils; Massage oils; Non-medicated grooming preparations for pets, namely, shampoos, hair conditioners, fragrances; Shampoos for animals; Deodorants for human beings or for animals; Baby bubble bath; Baby lotions; Baby oil; Baby shampoo; Baby wipes impregnated with cleaning preparations |
| Description of Mark | The mark consists of a design of a lip with the stylized word "MECCA" within. |
| Goods and Services | Articles for household and cosmetic cleaning purposes, namely brushes in the nature of cleaning brushes and face cleansing brushes, cloths in the nature of facial cleansing cloths, sponges in the nature of cleaning sponges, and wipes in the nature of non-woven fabric cosmetic wipes; Appliances for removing makeup; Cosmetic utensils, namely, thread for eyebrow threading and gloves for hand conditioning; Brushes, namely, makeup brushes, cosmetics brushes, facial cleaning brushes, eyebrow brushes, eyelash brushes, hair brushes, mascara applicator brushes, shaving brushes, toothbrushes, and nail brushes; Applicators sold empty for applying cosmetic lotions for skin, hair, face, and body; Powder puffs; Combs, namely, eyelash combs and hair combs; Cosmetic sponges in the nature of toiletry sponges, sponges used for applying make-up, bath sponges; Cosmetic bottles sold empty in the nature of cosmetic dispensing bottles; Sponge holders; Cosmetic powder compacts sold empty; Cosmetic spatulas; Candle holders; Candle jars; Fitted cosmetic bags and cases in the nature of fitted vanity cases; Plastic, metal and glass containers for cosmetics sold empty in the nature of cosmetic dispensing containers and cosmetic storing containers; Cosmetic apparatus for microdermabrasion; Non-electric aromatherapy burners in the nature of non-electric aromatherapy diffusers other than reed diffusers; Flower pots and vases; Abrasive sponges for scrubbing the skin; Toothbrush containers; Exfoliating pads for the body; Exfoliating pads for the face |
| Goods and Services | Dermatological pharmaceutical products; Homeopathic supplements; Nutraceuticals for use as a dietary supplement; Vitamin preparations; Vitamin supplements; Mineral supplements; Dietary supplements; Nutritional supplements; Collagen for medical purposes; Dietary protein supplements; Medicinal drinks; Therapeutic medicated bath preparations; Acne treatment preparations; Antibacterial soap; Disinfectant soap; Medicated soap; Medicated skin care preparations; Dermatological preparations; Medicinal herbal preparations; Ear candles for therapeutic use; Household deodorant; Feminine hygiene pads; Tampons; Medicated baby oils; Personal sexual lubricants; Injectable dermal fillers; Medicated sun care preparations |
| Goods and Services | Downloadable and recorded computer software and computer software applications for facial mapping, skin mapping, assessing skin condition, producing simulations of makeup application, producing animations and visual and special effects in the field of cosmetics, makeup, skin care and beauty; Downloadable software and software applications for handheld mobile devices for facial mapping, skin mapping, assessing skin condition, producing simulations of makeup application, producing animations and visual and special effects in the field of cosmetics, makeup, skin care and beauty; Downloadable and recoded computer software and computer software applications for providing education, entertainment and training in relation to cosmetics, makeup, skin care and beauty; Downloadable and recorded computer software and computer software applications for providing advice and assistance in relation to cosmetics, makeup, skin care and beauty; Downloadable and recorded computer software and computer software applications for measuring, evaluating and displaying information relating to customised cosmetics, skin care, makeup and beauty recommendations; Downloadable and recorded computer software and computer software applications enabling users to virtually try on cosmetics and makeup; Downloadable and recorded computer software for use with mirrors; Smart mirror touchscreens with video cameras and containing downloadable and recorded software for facial mapping, skin mapping, assessing, analysing and recording skin condition, producing simulations of makeup application; Downloadable and recorded computer software and computer software applications for electronic devices and handheld mobile devices for trying on makeup; Downloadable software and downloadable software applications for trying on makeup; Downloadable and recorded simulation software and apparatus for trying on makeup; Downloadable virtual goods being cosmetics, skin care, beauty, toiletries and personal care products for use in virtual environments; Downloadable and recorded computer games entertainment software; Downloadable and recorded augmented reality software for use in the cosmetics and retail fields for facial mapping, skin mapping, assessing, analysing and recording skin condition, producing simulations of makeup application; Downloadable and recorded augmented reality games software; Downloadable and recorded virtual reality software for use in the cosmetics and retail fields for facial mapping, skin mapping, assessing, analysing and recording skin condition, producing simulations of makeup application; Downloadable and recorded virtual reality games software; Downloadable and recorded artificial intelligence software for use in the cosmetics and retail fields for facial mapping, skin mapping, assessing, analysing and recording skin condition, producing simulations of makeup application; Apparatus and instruments containing downloadable and recorded artificial intelligence software for use in the cosmetics and retail fields; Downloadable podcasts relating to cosmetics, makeup, skin care and beauty; Downloadable and recorded electronic publications in the nature of brochures, newsletters, magazines in the field of cosmetics, makeup, skin care and beauty; Magnetically encoded gift cards; Selfie ring lights for smartphones; Video and audio recordings relating to cosmetics, makeup, skin care and beauty |
| Goods and Services | Educational services in the nature of beauty school services; Production of audio and video recordings relating to cosmetics, beauty, personal care products, nutritional health and wellbeing, fitness, business and leadership, health and wellbeing, personal development and mental health; Production of podcasts relating to cosmetics, beauty, personal care products, nutritional health and wellbeing, fitness, business and leadership, health and wellbeing, personal development and mental health; Publication of books, e-books and audio books, printed and online educational and training materials, journals, and magazines relating to cosmetics, beauty, personal care products, nutritional health and wellbeing, fitness, business and leadership, health and wellbeing, personal development and mental health; Organising and conducting events in the nature of promotional events, educational and entertainment exhibitions, conferences, seminars, workshops, masterclasses and courses relating to cosmetics, beauty personal care products, toiletries, nutritional health and wellbeing, fitness, business and leadership, health and wellbeing, personal development and mental health; Organising and conducting entertainment events in the nature of experiential brand events and social events; Providing educational demonstrations relating to the selection, application and use of cosmetics, beauty products, personal care products, toiletries, nutritional health and wellbeing products and fitness products; Organising and conducting contests and competitions in the nature of brand and product promotions related to beauty, fashion, lifestyle, and wellness for the purpose of entertainment and education; Organising and providing wellbeing services being health and fitness training; Educational make-up application demonstrations, lessons and workshops; Educational grooming workshops |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials. |
| US Class Codes | 026, 039, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 010 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | MBIP Nominees Pty Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | AU |
| Event Date | Event Description |
| Thursday, February 13, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, February 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 21, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, March 21, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Thursday, May 15, 2025 | ASSIGNED TO EXAMINER |
| Monday, May 19, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 20, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Sunday, July 13, 2025 | REFUSAL PROCESSED BY MPU |
| Sunday, July 13, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, August 2, 2025 | REFUSAL PROCESSED BY IB |
| Monday, December 22, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 22, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 22, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |