MEASURING WHAT MATTERS Trademark

Trademark Overview


On Wednesday, November 23, 2016, a trademark application was filed for MEASURING WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the MEASURING WHAT MATTERS trademark a serial number of 87247088. The federal status of this trademark filing is REGISTERED as of Tuesday, January 16, 2018. This trademark is owned by NWEA. The MEASURING WHAT MATTERS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

educational testing and educational research services for students, teachers and administrators at the primary, elementary, secondary and college levels; providing workshops, seminars, and webinars to educators and school administrators in the nature of encouraging and promoting transformative change in schools

downloadable computer software for use in the teaching, testing and assessment of primary, elementary, middle school, high school and college students; downloadable computer software for the collection, extraction, organizing, transmission of educational data and information; computer software for providing an online database in the field of educational data processing to provide statistical analysis and reports; downloadable computer software to automate educational data analysis

printed publications, namely, proctor handbooks, training booklets, technical manuals, reference guides, and teacher and leadership workbooks for use in the teaching, testing and assessment of primary, elementary, middle school, high school and college students; paper goods and printed matter, in particular, the reports generated to showcase assessment results; newsletters, manuals, guides, and posters pertaining to educational testing and assessment of skills, abilities and learning

public advocacy to promote awareness of the importance of education assessment
measuring what matters

General Information


Serial Number87247088
Word MarkMEASURING WHAT MATTERS
Filing DateWednesday, November 23, 2016
Status700 - REGISTERED
Status DateTuesday, January 16, 2018
Registration Number5382065
Registration DateTuesday, January 16, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 11, 2017

Trademark Statements


Goods and Serviceseducational testing and educational research services for students, teachers and administrators at the primary, elementary, secondary and college levels; providing workshops, seminars, and webinars to educators and school administrators in the nature of encouraging and promoting transformative change in schools
Goods and Servicesdownloadable computer software for use in the teaching, testing and assessment of primary, elementary, middle school, high school and college students; downloadable computer software for the collection, extraction, organizing, transmission of educational data and information; computer software for providing an online database in the field of educational data processing to provide statistical analysis and reports; downloadable computer software to automate educational data analysis
Goods and Servicesprinted publications, namely, proctor handbooks, training booklets, technical manuals, reference guides, and teacher and leadership workbooks for use in the teaching, testing and assessment of primary, elementary, middle school, high school and college students; paper goods and printed matter, in particular, the reports generated to showcase assessment results; newsletters, manuals, guides, and posters pertaining to educational testing and assessment of skills, abilities and learning
Goods and Servicespublic advocacy to promote awareness of the importance of education assessment

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, December 1, 2016
Primary Code009
First Use Anywhere DateTuesday, June 6, 2017
First Use In Commerce DateTuesday, June 6, 2017

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, December 1, 2016
Primary Code016
First Use Anywhere DateTuesday, June 6, 2017
First Use In Commerce DateTuesday, June 6, 2017

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, December 1, 2016
Primary Code035
First Use Anywhere DateTuesday, June 6, 2017
First Use In Commerce DateTuesday, June 6, 2017

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, December 1, 2016
Primary Code041
First Use Anywhere DateTuesday, June 6, 2017
First Use In Commerce DateTuesday, June 6, 2017

Trademark Owner History


Party NameNWEA
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressPortland, OR 97209

Party NameNWEA
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressPortland, OR 97209

Party NameNWEA
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressPortland, OR 97209

Trademark Events


Event DateEvent Description
Friday, February 17, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 17, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 17, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 16, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, April 22, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 22, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, April 22, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, October 19, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 16, 2018REGISTERED-PRINCIPAL REGISTER
Saturday, December 9, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, December 8, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, December 2, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, December 2, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 29, 2017ASSIGNED TO LIE
Tuesday, November 14, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 13, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 13, 2017NON-FINAL ACTION E-MAILED
Wednesday, September 13, 2017SU - NON-FINAL ACTION - WRITTEN
Thursday, August 31, 2017STATEMENT OF USE PROCESSING COMPLETE
Tuesday, August 8, 2017USE AMENDMENT FILED
Monday, August 28, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 8, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, June 6, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 11, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 11, 2017PUBLISHED FOR OPPOSITION
Wednesday, March 22, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, March 2, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 1, 2017ASSIGNED TO EXAMINER
Thursday, December 1, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, November 26, 2016NEW APPLICATION ENTERED