| Serial Number | 99508272 |
| Word Mark | MDSL MARS DIGITAL STORE LABS |
| Filing Date | Thursday, November 20, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Monday, June 15, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Pseudo Mark | MARS DIGITAL STORE LABS MARS DIGITAL STORE LABS |
| Indication of Colors claimed | The color(s) Dark blue, Pink, Light Blue, Orange is/are claimed as a feature of the mark. |
| Goods and Services | Education, namely, conducting seminars, conferences, and workshops, and providing of training, in the field of digital merchandising, online retailing, consumer purchasing trends, shopper behavior, online purchasing strategies, and marketing research related to consumer behavior |
| NOT AVAILABLE | DIGITAL STORE LABS |
| Goods and Services | Software platforms, namely, downloadable and recorded computer software platforms for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities; downloadable and recorded software for evaluating consumer behavior in online shops; downloadable and recorded software for monitoring consumer trends |
| Goods and Services | Marketing, advertising, and promotional services; analysis of marketing and business trends; brand testing, namely, testing and evaluating digital merchandising, online product placement, and brand presentation to determine consumer purchasing response; customer loyalty schemes, namely, providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; provision of information in relation to consumer purchasing trends |
| Goods and Services | Food reviewing services provided by food critics |
| Goods and Services | Design and development of computer software; Software as a service (SAAS) services featuring software for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities; web site hosting services; hosting digital platforms, namely, web site hosting services; Platform as a service (PAAS) services featuring software platforms for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities; software platforms, namely, hosting software platforms for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities |
| Description of Mark | The mark consists of the stylized letters "MDSL", wherein "M" is dark blue, "D" is pink, "S" is light blue, and "L" is orange, and such is atop the dark blue stylized wording "MARS DIGITAL STORE LABS." The color white represents background and is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Mars, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 22101 US |
| Event Date | Event Description |
| Thursday, November 20, 2025 | NEW APPLICATION ENTERED |
| Thursday, November 20, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 12, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 16, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 16, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 25, 2026 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Wednesday, February 25, 2026 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Monday, June 15, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 15, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 15, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |