| Serial Number | 87167951 |
| Word Mark | MAYBELLINE NOW |
| Filing Date | Monday, September 12, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 16, 2018 |
| Registration Number | 5586787 |
| Registration Date | Tuesday, October 16, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 20, 2017 |
| Goods and Services | On-line beauty consultation services, namely, an interactive website providing information on the selection and use of cosmetics and beauty care products, personalized beauty analysis and advice based on skin, eye, and hair color, and providing beauty advice in the nature of customizable cosmetic product recommendations |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 15, 2016 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, February 16, 2018 |
| First Use In Commerce Date | Friday, February 16, 2018 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, October 16, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 16, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, September 8, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, September 7, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 28, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, July 30, 2018 | USE AMENDMENT FILED |
| Monday, August 27, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, July 30, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 8, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, November 6, 2017 | SOU EXTENSION 1 GRANTED |
| Monday, November 6, 2017 | SOU EXTENSION 1 FILED |
| Monday, November 6, 2017 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, August 23, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 15, 2017 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 20, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 31, 2017 | NOTICE OF PUBLICATION |
| Saturday, May 13, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 11, 2017 | EXAMINERS AMENDMENT MAILED |
| Wednesday, May 10, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, May 10, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, November 29, 2016 | NON-FINAL ACTION MAILED |
| Monday, November 28, 2016 | NON-FINAL ACTION WRITTEN |
| Monday, November 21, 2016 | ASSIGNED TO EXAMINER |
| Thursday, September 15, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 15, 2016 | NEW APPLICATION ENTERED |