| Serial Number | 87167951 |
| Word Mark | MAYBELLINE NOW |
| Filing Date | Monday, September 12, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 2, 2025 |
| Registration Number | 5586787 |
| Registration Date | Tuesday, October 16, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 20, 2017 |
| Goods and Services | On-line beauty consultation services, namely, an interactive website providing information on the selection and use of cosmetics and beauty care products, personalized beauty analysis and advice based on skin, eye, and hair color, and providing beauty advice in the nature of customizable cosmetic product recommendations |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 2, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, February 16, 2018 |
| First Use In Commerce Date | Friday, February 16, 2018 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Monday, November 28, 2016 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 10, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 11, 2017 | EXAMINERS AMENDMENT MAILED |
| Thursday, September 15, 2016 | NEW APPLICATION ENTERED |
| Thursday, September 15, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 21, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, November 29, 2016 | NON-FINAL ACTION MAILED |
| Wednesday, May 10, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Monday, November 6, 2017 | SOU EXTENSION 1 GRANTED |
| Monday, July 30, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, May 13, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 31, 2017 | NOTICE OF PUBLICATION |
| Tuesday, June 20, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 15, 2017 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, August 23, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 6, 2017 | SOU TEAS EXTENSION RECEIVED |
| Monday, November 6, 2017 | SOU EXTENSION 1 FILED |
| Wednesday, November 8, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, October 16, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 16, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, May 2, 2025 | CANCELLED SEC. 8 (6-YR) |
| Saturday, September 8, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, July 30, 2018 | USE AMENDMENT FILED |
| Monday, August 27, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, August 28, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, September 7, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |