| Serial Number | 90587273 |
| Word Mark | MAYBELLINE NEW YORK MAKEUP MAKECHANGE |
| Filing Date | Thursday, March 18, 2021 |
| Status | 734 - FIFTH EXTENSION - GRANTED |
| Status Date | Tuesday, October 29, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 17, 2022 |
| Description of Mark | The mark consists of an incomplete single line rectangle with gaps in the upper right and lower left corners. The rectangle surrounds the stylized wording "MAKEUP MAKECHANGE" where the wording "MAKEUP" is positioned above "MAKECHANGE" and where the "G" in "MAKECHANGE" is horizontally reversed and features an upward pointing arrow on its bottom end. Above the rectangle is the stylized wording "MAYBELLINE NEW YORK" where the word "MAYBELLINE" is positioned above the "NEW YORK" wording. |
| Pseudo Mark | MAYBELLINE NEW YORK MAKE UP MAKE CHANGE |
| Goods and Services | Cosmetics and makeup preparations |
| Goods and Services | Promoting public interest in and awareness of the importance of sustainable development in the field of cosmetics; providing consumer information in the field of socially responsible and environmentally conscious products and services through websites and electronic media; providing consumer information in the field of cosmetics and beauty products regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices; providing consumer information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices |
| Goods and Services | Providing educational information relating to cosmetics and beauty care regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices |
| NOT AVAILABLE | "NEW YORK" AND "MAKEUP" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 20, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 12, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 12, 2022 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | L'Oreal USA S/D, Inc. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Monday, March 22, 2021 | NEW APPLICATION ENTERED |
| Sunday, June 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 22, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 18, 2021 | ASSIGNED TO EXAMINER |
| Monday, August 23, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, August 23, 2021 | NON-FINAL ACTION E-MAILED |
| Monday, August 23, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 19, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 19, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 19, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 22, 2022 | FINAL REFUSAL WRITTEN |
| Tuesday, February 22, 2022 | FINAL REFUSAL E-MAILED |
| Tuesday, February 22, 2022 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, April 12, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 12, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 12, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 12, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, April 12, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 27, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 17, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 17, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 12, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 4, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 4, 2023 | SOU EXTENSION 1 FILED |
| Wednesday, January 4, 2023 | SOU EXTENSION 1 GRANTED |
| Friday, January 6, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 29, 2023 | SOU TEAS EXTENSION RECEIVED |
| Thursday, June 29, 2023 | SOU EXTENSION 2 FILED |
| Thursday, June 29, 2023 | SOU EXTENSION 2 GRANTED |
| Saturday, July 1, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, January 4, 2024 | ASSIGNED TO EXAMINER |
| Thursday, January 11, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 11, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, January 11, 2024 | SOU EXTENSION 3 FILED |
| Thursday, January 11, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 11, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, January 29, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, February 8, 2024 | SOU EXTENSION 3 GRANTED |
| Friday, February 9, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, June 18, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 18, 2024 | SOU EXTENSION 4 FILED |
| Tuesday, June 18, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, June 18, 2024 | SOU EXTENSION 4 GRANTED |
| Tuesday, October 29, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, October 29, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, October 29, 2024 | SOU EXTENSION 5 GRANTED |
| Tuesday, October 29, 2024 | SOU EXTENSION 5 FILED |